A4: Product Strategy
Opened: Monday, 26 September 2022, 8:00 AM
Due: Monday, 3 October 2022, 11:59 PM
THE OBJECTIVELearning to identify characteristics of good strategic thinking and signs of great product strategy from a case study, based on general information received in lectures.
Read the simplified industry case study and highlight 4-5 elements of where product strategy has enabled the company to succeed — and 1-2 points where the strategy might have created obstacles for the company in the future.
THE TASK IN STEP
- Identify and categorise key elements of the product strategy. Read the case and make a note of those events, decisions, etc. that you find to reflect (product) strategy. These can be decisions or actions in terms of (but not limiting to) e.g.
- Changes of target segments
- Market choices
- Product elements
- Technology choices
- Resource decisions, such as competencies
- Organizational choices
This initial timeline is likely to be the first version of your final deliverable. Revisit and revise it as you proceed in your analyses.
- 26 September 2022, 6:53 PM