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MLI26C681 - International Business to Business Marketing, Lecture, 24.7.2023-11.8.2023

This course space end date is set to 11.08.2023   Search Courses: MLI26C681

Syllabus
  1. Home
  2. Courses
  3. school ...
  4. bachelo...
  5. mli26c6...
  6. Sections
  7. General
  8. course ...

Course Materials

Completion requirements
    • Cases for Memos and Presentations Cases for Memos and Presentations
      • Baobab Clean Technologies.pdf Baobab Clean Technologies.pdf
      • HubSpot and Motion AI.pdf HubSpot and Motion AI.pdf
      • Johnson Controls.pdf Johnson Controls.pdf
    • Mini-Cases Mini-Cases
      • 1. B2B Snapshot 1.1 Air Products.png
      • 2. B2B Scenario 2.1 Broken Glass.png
      • 3. B2B Scenario 3.1 Dealing with Power Asymmetry.png
      • 4. B2B Scenario 4.1 A Trip to Varishta.png
      • 5. B2B Scenario 5.1 What Should Dan McIntosh do Next?.png
      • 6. B2B Snapshot 6.2 The Devil is in the Detail.png
      • 7. B2B Snapshot 8.3 Up Close and Personal.png
      • 8. B2B Scenario 9.1 Barbara Learns about Customer Portfolio Analysis.png
      • 9. B2B Scenario 11.1 Hungry Caterpillar.png
    • PowerPoint Slides PowerPoint Slides
      • xB2B5e slides ch1 SS.pptx xB2B5e slides ch1 SS.pptx
      • xB2B5e slides ch2 SS.pptx xB2B5e slides ch2 SS.pptx
      • xB2B5e slides ch3 SS.pptx xB2B5e slides ch3 SS.pptx
      • xB2B5e slides ch4 SS.pptx xB2B5e slides ch4 SS.pptx
      • xB2B5e slides ch5 SS.pptx xB2B5e slides ch5 SS.pptx
      • xB2B5e slides ch6 SS.pptx xB2B5e slides ch6 SS.pptx
      • xB2B5e slides ch7 SS.pptx xB2B5e slides ch7 SS.pptx
      • xB2B5e slides ch8 SS.pptx xB2B5e slides ch8 SS.pptx
      • xB2B5e slides ch9 SS.pptx xB2B5e slides ch9 SS.pptx
      • xB2B5e slides ch10 SS.pptx xB2B5e slides ch10 SS.pptx
      • xB2B5e slides ch11 SS.pptx xB2B5e slides ch11 SS.pptx
      • xB2B5e Slides ch12 SS.pptx xB2B5e Slides ch12 SS.pptx
    • Rubric for Case Memos and Presentations.docx Rubric for Case Memos and Presentations.docx
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Session 1: Monday July 24, 9:00 - 12:00 ►
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