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MLI26C681 - International Business to Business Marketing, Lecture, 29.7.2024-16.8.2024
Syllabus
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bachelo...
mli26c6...
Sections
General
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Course Materials
Completion requirements
Download folder
Cases for Memos and Presentations
Baobab Clean Technologies.pdf
HubSpot and Motion AI.pdf
Johnson Controls International PLC.pdf
Mini-Cases
B2B Scenario 2.2 Broken Glass.png
B2B Scenario 3.1 Dealing with Power Asymmetry.png
B2B Scenario 4.1 A Trip to Varishta.png
B2B Scenario 5.1 What Should Dan McIntosh Do Next?.docx
B2B Scenario 11.1 Hungry Caterpillar .docx
B2B Senario 9.1 Barbara Learns About Customer Portfolio Analysis.docx
B2B Snapshot 1.1 Air Products.png
B2B Snapshot 6.2 The Devil Is In The Detail.png
B2B Snapshot 8.3 Up Close and Personal.png
Powerpoint Slides
Chapter 1.pptx
Chapter 2.pptx
Chapter 3.pptx
Chapter 4.pptx
Chapter 5.pptx
Chapter 6.pptx
Chapter 7.pptx
Chapter 8.pptx
Chapter 9.pptx
Chapter 10.pptx
Chapter 11.pptx
Chapter 12.pptx
Rubrics for Cases
Rubric for Case Memos.docx
Rubric for Case Presentations.docx
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