MNGT-E2004 - Global Brand Management - Real-life case competition, Lecture, 1.3.2022-5.4.2022
This course space end date is set to 05.04.2022 Search Courses: MNGT-E2004
Other recommended readings
Completion requirements
If you are unfamiliar with international marketing concepts, it's beneficial to familiarise yourself with the readings below:
- Keegan, Warren & Mark Green (2017) Global Marketing
Farrell, Carlyle (2015) Global Marketing – practical insights & international
analysis