MNGT-E2004 - Global Brand Management - Real-life case competition, Lecture, 1.3.2022-5.4.2022
This course space end date is set to 05.04.2022 Search Courses: MNGT-E2004
Practical readings
Completion requirements
Session 1 (March 1st 2022)
Familiarize yourself with the course content and material
Session 2 (March 8th 2022)
Holt, Douglas B., Quelch, John A. and Taylor (2004), How Global Brands Compete, Harvard Business Review, September, 2004
Session 3 (March 15th 2022)
Meyer, Christopher and Schawer, Andre (2007), Understanding Customer Experience, Harvard Business Review, 2007
Session 4 (March 22nd 2022)
Edelman, David C. (2010), Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places, Harvard Business Review, December 2010
Session 5 (March 22nd -28th 2022)
Team coaching sessions (50 min per team) for the business project
No readings!
Session 6 (March 29th 2022)
- Introduction part of Pitching For Life (www.pitchingforlife.com)
- How to avoid death By PowerPoint | David JP Phillips | TEDxStockholmSalon
- Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound
- Negotiation Skills: Former FBI Negotiator Chris Voss
Session 7 (April 5th 2022)
Final presentations, no readings!