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23E24000 - Brand Management, Lecture, 19.4.2022-24.5.2022

This course space end date is set to 24.05.2022   Search Courses: 23E24000

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Articles referred to in the lectures

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These are the articles that I refer to in my lectures. Good for further reading and deepening/broadening your learning.

    • Diamond 2009 Closing the Loop on Sociocultural Branding Research (Only Intro Conclusion).pdf Diamond 2009 Closing the Loop on Sociocultural Branding Research (Only Intro Conclusion).pdf
    • Louro 2001 Brand Management Paradigms.pdf Louro 2001 Brand Management Paradigms.pdf
    • Schultz 2003 Lego corporate branding.pdf Schultz 2003 Lego corporate branding.pdf
    • Urde 2016 The brand core and its management over time.pdf Urde 2016 The brand core and its management over time.pdf
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