25E52000 - Market Entry Strategies for Entrepreneurial Business, Lecture, 11.1.2022-25.2.2022
This course space end date is set to 25.02.2022 Search Courses: 25E52000
Glossary
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incumbentsIncumbent is a firm that is already operational in a
market. Entrant is a firm that is aspiring to enter the market. | ||
indifference curveIndifference curve denotes different combinations of price and quality that are of equal value to the consumer. So the consumer would be indifferent between choosing a higher quality product for a higher price, or a lower quality product with a correspondingly lower price. | ||
information asymmetryInformation asymmetry means that Jane knows more about
her business and future intentions than Emma, and vice versa. For example, Jane
knows that she doesn’t have a cost advantage but she counts on Emma not knowing that, and uses this to her
advantage. | ||