Topics:

Business-to-Business Markets and Marketing

Mini-Case Discussion: B2B Snapshot 1.1 Air Products

Buyer Behavior

Mini-Case Discussion: B2B Scenario 2.2 Broken Glass

Assignments:

Read textbook Chapter 1 including B2B Snapshot 1.1 Air Products

Read textbook Chapter 2 including B2B Scenario 2.1 Broken Glass


Last modified: Saturday, 6 July 2024, 3:24 AM