BIZ Marketing – Master’s Thesis Seminar 2021-2023
Examples
Some examples of different kinds of theses done in the department of marketing:
- Hedonic and utilitarian search for electronic word-of-mouth and implications on purchase value
- Pursuit of hoppiness: qualitative study of Finnish craft beer hobbyists’ consumer identity
- Collections that are in use: broadening our understanding of consumers' collections
- The Wonder of fanaticism in football (incl. video on YouTube)
- Haters gonna hate: antagonist consumers and co-creation (only available locally in the Learning centre)
- The Great Escape: Metaphors for Consumer Escapism (only available locally in the Learning centre)
Note! You can discover other open-access BIZ Master's theses through the Aaltodoc repository (locked theses can be downloaded using Learning Centre's client computers).
Viimeksi muutettu: maanantaina 7. joulukuuta 2020, 12.17