BIZ Marketing – Master’s Thesis Seminar 2021-2023

Some examples of different kinds of theses done in the department of marketing:

• Hedonic and utilitarian search for electronic word-of-mouth and implications on purchase value
• Pursuit of hoppiness: qualitative study of Finnish craft beer hobbyists’ consumer identity
• Collections that are in use: broadening our understanding of consumers' collections
• The Wonder of fanaticism in football (incl. video on YouTube)
• Haters gonna hate: antagonist consumers and co-creation (only available locally in the Learning centre)
  
• The Great Escape: Metaphors for Consumer Escapism (only available locally in the Learning centre)

Note! You can discover other open-access BIZ Master's theses through the Aaltodoc repository (locked theses can be downloaded using Learning Centre's client computers).