MUO-E3032 - Design Strategy and Entrepreneurship, 07.01.2019-15.02.2019
This course space end date is set to 15.02.2019 Search Courses: MUO-E3032
Pipelines, Platforms, and the New Rules of Strategy
Back in 2007 the five major mobile-phone manufacturers—Nokia, Samsung, Motorola, Sony Ericsson, and LG—collectively controlled 90% of the industry’s global profits. That year, Apple’s iPhone burst onto the scene and began gobbling up market share.
By 2015 the iPhone singlehandedly generated 92% of global profits, while all but one of the former incumbents made no profit at all.
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