TU-E4040 - Opportunity Prototyping D, Lecture, 14.9.2021-19.10.2021
Kurssiasetusten perusteella kurssi on päättynyt 19.10.2021 Etsi kursseja: TU-E4040
The Facade Pretotyping Technique
Suorituksen vaatimukset
IKEA is trolled by a design agency interested in seeing whether consumers would be interested in a new light switch plate. CarsDirect created a "facade" (put up a website) to gauge interest of consumers in buying cars online (without a business or inventory!). The market "research" proved the hypothesis but at a cost (buying 4 cars to fulfil the orders made on the site when it was live). In other words, the feel of a "pop up store without the store"!
And notice that the "troll" putting the product on the shelf is wearing an "IKEA shirt" (without the stripes)
Klikkaa linkkiä The Facade Pretotyping Technique