Syllabus

Credits: 6

Schedule: 25.02.2019 - 05.04.2019

Teacher in charge (valid 01.08.2018-31.07.2020): 

Kushagra Bhatnagar, Sammy Toyoki (II)

Eric Arnould (IV)

Contact information for the course (applies in this implementation): 

Course meets in

R038/U006

Course meets Mondays and Wednesdays beginning at 16H15 and ending at 18h00

Contact Professor Eric Arnould, eric.arnould@aalto.fi

Contact Hunter Jones, course assistant, hunter.jones@aalto.fi

Teaching Period (valid 01.08.2018-31.07.2020): 

II 2018–19 (autumn) Töölö campus and IV 2018–19 (spring) Otaniemi campus
II 2019–20 (autumn) and IV 2019–20 (spring) Otaniemi campus
Twice per year
Aalto-course

Learning Outcomes (valid 01.08.2018-31.07.2020): 

In completing this course, the student will learn about the key concepts, theories, and frameworks of consumer culture theory and interpretive consumer research. The student will learn how to apply these concepts, theories, and frameworks in critically examining and analyzing consumers, consumerism and consumer society. Students will also apply taught knowledge in conducting actual consumer / market research.

Content (valid 01.08.2018-31.07.2020): 

The course describes key theories from the fields of consumer research, sociology, social theory, cultural studies, material culture and cultural anthropology.

Details on the course content (applies in this implementation): 

A detailed schedule is included in the Materials folder.  A detailed description of the group assignment is included in the Assignments folder.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

1. Active attendance in lectures
2. Compulsory course assignments (100%)

Elaboration of the evaluation criteria and methods, and acquainting students with the evaluation (applies in this implementation): 

We will assess student performance
according to the following: 

1.  Attendance
(more than 2 absences will result in a grade reduction) 


a    This
is a normal expectation in the workplace. University is also a workplace

2.  Four
(4) individually written reflection papers due (MyCourses) every Monday before
class (30%) 


a    Written
communication skills are a must in business and a skill that is recognized and
rewarded.

3.  Group
presentations (20%)

4.  Final
group research project report (40%)

a    Most
work in the business world is group work; teams tend to be diverse in
composition. Learning to work in a team is an important business skill.

5.  Poster
presentation (10%)  

For fuirther details, please see documents in the Assignments folder.

Workload (valid 01.08.2018-31.07.2020): 

6 credits, 160 hours
1. Lectures (24 h) 
2. Assignments and independent learning

Study Material (valid 01.08.2018-31.07.2020): 

A collection of articles from the current scholarly literature assigned by the lecturer

Details on the course materials (applies in this implementation): 

Please obtain a copy of the book

2018,  Consumer
Culture Theory, co-edited with Craig J. Thompson,
London and New York: Sage Publications.

Readings are drawn from this text as well as from articles..

Substitutes for Courses (valid 01.08.2018-31.07.2020): 

Replaces the course 23E28000 Advanced consumer behavior

Course Homepage (valid 01.08.2018-31.07.2020): 

https://mycourses.aalto.fi/course/search.php?search=23E28000

Prerequisites (valid 01.08.2018-31.07.2020): 

23C581 Consumer Behavior or an equivalent Consumer Research course

Grading Scale (valid 01.08.2018-31.07.2020): 

0-5

Registration for Courses (valid 01.08.2018-31.07.2020): 

Registration via WedOodi. Check registration time in WebOodi.

NOTE: Mention your group of priority upon registration.

Further Information (valid 01.08.2018-31.07.2020): 

The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) Aalto students studying in MSc Program of Global Management with focus area in Marketing, (3) CEMS-students, (4) Aalto students studying in MSc Program of Strategy, (5) Aalto students studying a MSc Minor in Consumer Research.

Priority is also given to students who haven’t completed the course (or registered for the course) before.

NOTE: Students are required to write own group of priority to further information field of course registration!

Additional information for the course (applies in this implementation): 

Details on the schedule (applies in this implementation): A detailed schedules is included in the Materials folder.

Description

Registration and further information