Please note! Course description is confirmed for two academic years (1.8.2018-31.7.2020), which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


Upon completion of the course, students will gain an understanding of major qualitative research methods and methodology and will be able to carry out empirical qualitative research.

Credits: 6

Schedule: 08.01.2019 - 15.02.2019

Teacher in charge (valid 01.08.2020-31.07.2022): Ilona Mikkonen, Sammy Toyoki

Teacher in charge (applies in this implementation): Ilona Mikkonen

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    The course introduces students to qualitative methods in business research. The course introduces the student to the following topics:
    - Epistemological and ontological underpinnings of qualitative research
    - Collection and analysis of appropriate qualitative empirical data
    - Practical use of different research methods
    - Evaluation criteria for qualitative research
    - Construction of a research plan

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Active participation in class discussion can earn students extra credits. Absenteeism from any compulsory sessions reduces points and lowers the final grade.

  • Valid 01.08.2020-31.07.2022:

    6 credits, 160 hours:
    - Lectures (compulsory) (24 hours)
    - Independent learning and course assignments (136 hours)


Study Material
  • Valid 01.08.2020-31.07.2022:

    Coursebook: Eriksson, Päivi & Kovalainen, Anne (2008) Qualitative methods in business research. ISBN 978-1-4129-0316-5, obligatory,


    Additional  readings assigned by the lecturer (compulsory).

Substitutes for Courses
  • Valid 01.08.2020-31.07.2022:

    The course substitutes the course 80E80100 Business Research Methods (6 cr), 23E22000 Markkinoinnin tutkimusmenetelmät (6 cr) and 23E88001 Qualitative Research Methods in Marketing (3 cr)



Registration and further information