Credits: 5

Schedule: 09.01.2019 - 16.05.2019

Teaching Period (valid 01.08.2018-31.07.2020): 

III-V spring (2018-2019, 2019-2020)

Learning Outcomes (valid 01.08.2018-31.07.2020): 

After taking the course students should have learned the following: (1) How to translate a real-life business question or problem into a systematic study, (2) How to identify and apply relevant methods for studying the question or problem, (3) How to generate relevant data and analyze them to help solve the problem, (4) How to devise recommendations based on the analysis that are likely to solve the business problem, and (5) How to evaluate and give constructive feedback on the work of others.

Content (valid 01.08.2018-31.07.2020): 

In this course students form groups and solve a practical business problem for a company, which involves analysis of market characteristics, assessment of business potential, or identification of value for customers or partners for a new business, product or service. Students will need to translate a business problem into research question and set up and execute a systematic study that answers the research question and leads to conclusions and recommendations that are likely to help solve the business problem. Students also act as opponents and give constructive feedback to another group.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Final report, project plan, seminar presentation, opponent work, individual contribution to the group work


Workload (valid 01.08.2018-31.07.2020): 

Assignment 108h, lectures, seminar + opponent work 25h.


Substitutes for Courses (valid 01.08.2018-31.07.2020): 


Course Homepage (valid 01.08.2018-31.07.2020):

Prerequisites (valid 01.08.2018-31.07.2020): 

TU-C2010 Introduction to Strategic Management

Registration for Courses (valid 01.08.2018-31.07.2020): 

The course is intended only for students majoring in Industrial Engineering and Management.


Registration and further information