Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After the course students understand the distinctive elements and conceptual frameworks/tools of entrepreneurial marketing, and can apply the knowledge by identifying, analyzing and solving a real-life business problem. The course will also improve students' team-work, problem-solving, presentation, and negotiation skills.

Credits: 5

Schedule: 10.06.2019 - 30.08.2019

Teacher in charge (valid 01.08.2020-31.07.2022): Jukka Partanen

Teacher in charge (applies in this implementation): Jukka Partanen

Contact information for the course (valid 21.05.2019-21.12.2112):For questions relating to course administration, assignments etc, which have not been covered in this syllabus, contact via e-mail:

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    The course will cover the core areas of entrepreneurial marketing such as identifying market opportunities, analyzing market environment (special focus on customer needs), assessing promotional possibilities, as well as building partnerships and networks. These issues are discussed especially from the perspective of technology-based and growth-oriented firms.

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Attendance in sessions (10%), In-class participation (0-5%), (Pls note: Mandatory attendance in the first session and presentation days). Individual learning diary (ca. 20%), one team assignment (ca. 5%), a final project (done in teams for a real life startup; ca. 50%), peer-evaluation on team contribution (10%).

  • Applies in this implementation:

    Evaluation and grading
    Learning diary: 20 p. (20%)
    One individual assignment: 5 p. (5%)
    One team assignment: 5 p. (5%)
    Final project report: 25 p. (25%)
    Final presentation (15p. for content, 10 p. for presentation): 25 p. (25%)
    Peer-evaluation on project team contribution: 20 p. (20%)
    Total 100 p.
    Extra points for in-class participation: Max 2 p.

    Points vs. grades
    86 - 100 points = 5 (excellent knowledge) 50 - 59 points = 2 (satisfactory knowledge)
    70 - 85 points = 4 (very good knowledge) 40 - 49 points = 1 (sufficient knowledge)
    60 - 69 points = 3 (good knowledge) 0 - 39 points = 0 (fail)

    The assessment of the learning diaries is based on the depth of the reflection: (1) Summarizing the content of the sessions (0-7 points = failed); (2) Some reflection of the themes of the sessions (e.g., studies, work experience) (8-13 p.); (3) Deep reflective text with novel linkages with e.g., other frameworks and analytical concepts (14-20 p.). Do not copy-paste text from existing online documents. Plagiarism is not tolerated (it is another way to fail-fast the course). The assessment of the project reports (e.g., case access, negotiated project agreement, fieldwork, analysis, novelty of the solution), presentations, and the peer-evaluation of team-work are based on rubrics/templates, which are provided in the beginning of the course. Please note: you need pass the learning diary (minimum 8 points out of 20), the assignments (minimum 2 points out 5 per assignment) and the final project (minimum 20 points out of 50) to pass the course. Similarly, if a team-member receives “0” constantly from peer evaluations, there is a strong evidence on freeriding, which leads to failing the course.

  • Valid 01.08.2020-31.07.2022:

    Lectures: 24 hours
    Reflection papers, assignments, cases: 10-20 hours
    Final project: 80-100 hours

    Mandatory 80% attendance in sessions and presentation days.

  • Applies in this implementation:

    Sessions: 20 hours (15%)
    Learning diary: 7 hours (5%)
    One individual assignment: 5 hours (4%)
    One team assignment: 5 hours (4%)
    Final project: 98 hours (72%)
    Total: 135 hours


Study Material
  • Valid 01.08.2020-31.07.2022:

    To be announced separately.

Substitutes for Courses
  • Valid 01.08.2020-31.07.2022:

    Replaces the course TU-91.2044 Entrepreneurial Marketing and TU-E4070 Entrepreneurial Marketing. 

  • Valid 01.08.2020-31.07.2022:

    Principles of Marketing or equivalent course.