Credits: 5

Schedule: 10.06.2019 - 30.08.2019

Contact information for the course (applies in this implementation): For questions relating to course administration, assignments etc, which have not been covered in this syllabus, contact via e-mail:

Teaching Period (valid 01.08.2018-31.07.2020): 

not lectured (2018-2019)
lectured summer 2019 and 2020
V (2019-2020)

Learning Outcomes (valid 01.08.2018-31.07.2020): 

After the course students understand the distinctive elements and conceptual frameworks/tools of entrepreneurial marketing, and can apply the knowledge by identifying, analyzing and solving a real-life business problem. The course will also improve students' team-work, problem-solving, and negotiation skills.

Content (valid 01.08.2018-31.07.2020): 

The course will cover the core areas of entrepreneurial marketing such as identifying market opportunities, analyzing market environment (special focus on customer needs), assessing promotional possibilities, as well as building partnerships and networks. These issues are discussed especially from the perspective of technology-based and growth-oriented firms.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Mandatory attendance in lectures (a student can be absent from two sessions).
Individual reflection papers, individual/team assignments: ca. 40%
A final project (done in teams for a real life startup); ca. 60% (including peer-evaluation on team contribution)

Elaboration of the evaluation criteria and methods, and acquainting students with the evaluation (applies in this implementation): Evaluation and grading
Learning diary: 20 p. (20%)
One individual assignment: 5 p. (5%)
One team assignment: 5 p. (5%)
Final project report: 25 p. (25%)
Final presentation (15p. for content, 10 p. for presentation): 25 p. (25%)
Peer-evaluation on project team contribution: 20 p. (20%)
Total 100 p.
Extra points for in-class participation: Max 2 p.

Points vs. grades
86 - 100 points = 5 (excellent knowledge) 50 - 59 points = 2 (satisfactory knowledge)
70 - 85 points = 4 (very good knowledge) 40 - 49 points = 1 (sufficient knowledge)
60 - 69 points = 3 (good knowledge) 0 - 39 points = 0 (fail)

The assessment of the learning diaries is based on the depth of the reflection: (1) Summarizing the content of the sessions (0-7 points = failed); (2) Some reflection of the themes of the sessions (e.g., studies, work experience) (8-13 p.); (3) Deep reflective text with novel linkages with e.g., other frameworks and analytical concepts (14-20 p.). Do not copy-paste text from existing online documents. Plagiarism is not tolerated (it is another way to fail-fast the course). The assessment of the project reports (e.g., case access, negotiated project agreement, fieldwork, analysis, novelty of the solution), presentations, and the peer-evaluation of team-work are based on rubrics/templates, which are provided in the beginning of the course. Please note: you need pass the learning diary (minimum 8 points out of 20), the assignments (minimum 2 points out 5 per assignment) and the final project (minimum 20 points out of 50) to pass the course. Similarly, if a team-member receives “0” constantly from peer evaluations, there is a strong evidence on freeriding, which leads to failing the course.

Workload (valid 01.08.2018-31.07.2020): 

Lectures: 24 hours
Reflection papers, assignments, cases: 10-20 hours
Final project: 80-100 hours

Details on calculating the workload (applies in this implementation): Sessions: 20 hours (15%)
Learning diary: 7 hours (5%)
One individual assignment: 5 hours (4%)
One team assignment: 5 hours (4%)
Final project: 98 hours (72%)
Total: 135 hours

Study Material (valid 01.08.2018-31.07.2020): 

To be announced separately.

Substitutes for Courses (valid 01.08.2018-31.07.2020): 

Replaces the course TU-91.2044 and TU-E4070

Prerequisites (valid 01.08.2018-31.07.2020): 

Principles of Marketing or equivalent course.

Registration for Courses (valid 01.08.2018-31.07.2020): 

The number of participants will be limited to max 40 students. The students that are participating in the Creativity & Venturing minor and Aalto Ventures Program Minor/Startup minor will be prioritized first. After this, all students are prioritized based on registration order.


Registration and further information