Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
LEARNING OUTCOMES
The student learns about an advanced topic related to marketing. The topic varies, and is determined by the instructor. The course may focus on theory, research methods and/or practice.
Credits: 6
Schedule: 26.02.2019 - 11.04.2019
Teacher in charge (valid 01.08.2020-31.07.2022): Henri Weijo
Teacher in charge (applies in this implementation): Richard Cuthbertson
Contact information for the course (applies in this implementation):
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
Valid 01.08.2020-31.07.2022:
The content of the course and learning methods vary depending on the instructor in charge. Please refer to the course website for more information.
Assessment Methods and Criteria
Valid 01.08.2020-31.07.2022:
Please check the syllabus for details
Workload
Valid 01.08.2020-31.07.2022:
80-160 h, distribution of workload varies
Please check the syllabus for details on course workload
DETAILS
Study Material
Valid 01.08.2020-31.07.2022:
Compulsory and suggested further reading list to be provided by the faculty concerned.
Prerequisites
Valid 01.08.2020-31.07.2022:
Recommended prerequisites: an introductory course in marketing
Registration for Courses
Valid 01.08.2020-31.07.2022:
Registration via WedOodi. Check registration time in WebOodi.
Applies in this implementation:
Retail Futures: New business models, service systems, and customer experiences
FURTHER INFORMATION
Further Information
Valid 01.08.2020-31.07.2022:
Retail Futures (IV): This course is offered to all Aalto School of Business MSc-students. The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, and (2) other students.
NOTE: Students are required to write own group of priority to further information field of course registration!
Applies in this implementation:
Retail Futures: New business models, service systems, and customer experiences
- Teacher: Cuthbertson Richard
- Teacher: Erkkilä Rose