Please note! Course description is confirmed for two academic years (1.8.2018-31.7.2020), which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


Credits: 6

Schedule: 08.01.2019 - 10.01.2019

Teacher in charge (valid 01.08.2020-31.07.2022):

Teacher in charge (applies in this implementation): Martinius Wetzels

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    The objective of the course is to develop students’ abilities to design and carry out methodologically sophisticated and empirically well-grounded research in the field of marketing and consumer inquiry. The course develops students’ research skills, and provides them with improved capabilities for making informed and well-justified methodological choices. The course familiarizes students with basic methodological approaches to marketing and consumer research and provides examples of the use of both quantitative and qualitative methods in research practice. Course work is based on a set of learning exercises and an independent study of seminar articles published in the top journals of the field. Learning outcomes will be assessed based on a term paper.




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