Credits: 6

Schedule: 15.04.2019 - 24.05.2019

Teacher in charge (valid 01.08.2018-31.07.2020): 

Richard Cuthbertson (IV, Retail Futures)

Reading Packages:

Henri Weijo
Tatsiana Padhaiskaya
Oscar (Lars) Ahlberg

Teaching Period (valid 01.08.2018-31.07.2020): 

Retail Futures: IV 2019–20 (spring)

Reading Packages: I, II, III, IV and V (2019-20)

Learning Outcomes (valid 01.08.2018-31.07.2020): 

The student learns about an advanced topic related to marketing. The topic varies, and is determined by the instructor. The course may focus on theory, research methods and/or practice.

Content (valid 01.08.2018-31.07.2020): 

The content of the course and learning methods vary depending on the instructor in charge. Please refer to the course website for more information.

Assessment Methods and Criteria (valid 01.08.2018-31.07.2020): 

Please check the syllabus for details

Exam replaced with essay

Workload (valid 01.08.2018-31.07.2020): 

80-160 h, distribution of workload varies

Please check the syllabus for details on course workload

Exam replaced with essay

Study Material (valid 01.08.2018-31.07.2020): 

Compulsory and suggested further reading list to be provided by the faculty concerned.

Substitutes for Courses (valid 01.08.2018-31.07.2020): 

Course Digital Marketing Management, 23E01000 replaces the course 23E47050 Online Marketing Engineering in the academic year 2018-19.

Reading Package 23E01000 replaces the course 23E47050 Online Marketing Engineering in the academic year 2019-20.

Course Homepage (valid 01.08.2018-31.07.2020): 

https://mycourses.aalto.fi/course/search.php?search=23E01000

Prerequisites (valid 01.08.2018-31.07.2020): 

Recommended prerequisites: an introductory course in marketing

Grading Scale (valid 01.08.2018-31.07.2020): 

0-5

Registration for Courses (valid 01.08.2018-31.07.2020): 

Registration via WedOodi. Check registration time in WebOodi.

Further Information (valid 01.08.2018-31.07.2020): 

Retail Futures (IV): This course is offered to all Aalto School of Business MSc-students. The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, and (2) other students.

NOTE: Students are required to write own group of priority to further information field of course registration!

Reading Package: The number of students admitted to the course is restricted to 50. Priority is given to Aalto students studying in MSc Program of Marketing.

Description

Registration and further information