Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
LEARNING OUTCOMES
Learning outcomes for this course, upon successful completion, include the ability to: 1) understand the distinct challenges and opportunities of managing arts organizations, especially international organizations, 2) engage in program and artist management, 3) develop and manage marketing and PR initiatives in the arts, 4) explore how arts organizations can increase tourism and enhance local and regional economic activity, 5) evaluate funding and revenue models relevant to the arts, and 6) identify entrepreneurial opportunities within arts organizations.
Credits: 6
Schedule: 28.06.2021 - 16.07.2021
Teacher in charge (valid 01.08.2020-31.07.2022): Joan Lofgren
Teacher in charge (applies in this implementation): Rustin Greene
Contact information for the course (valid 07.06.2021-21.12.2112):
I will be available by email (greenerp@jmu.edu) and Zoom video conference during our regular class time (1500 – 1600 Finnish time) on asynchronous days. I can be available at other times by appointment. Students wishing to have a Zoom meeting need to schedule it with me in advance.
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
Valid 01.08.2020-31.07.2022:
Arts organizations, ranging from art galleries to regional theaters to international music festivals, to name just a few examples, add significant value to their communities, regions and countries. They define and enhance cultural and national identity, provide significant employment, and generate considerable income. At some level, all arts organizations must focus on their local communities, but developing effective international appeal and scope presents increasing opportunities and challenges. This course will study the principles and practices of managing arts organizations. Emphasis will be placed on program and artist management, leadership, arts organizational structure, marketing and public relations, and financial management. Branding, audience development, and fundraising will also be addressed.
Assessment Methods and Criteria
Applies in this implementation:
Grading
Course Requirements and Values
Weighting (%) or maximum points
Tests (2 tests, each worth 50 points)
100 (33.33%)
Arts Management Project (Written report is worth 90 points, Presentation is worth 30)
120 (40%)
2 Reflection essays (each worth 25 points)
50 (16.66%)
Participation (ie, class and guest speaker discussions)
30 (10%)
Total
300
Conversion scale
Final grade
(official scale)
270 – 300
5
240 – 269
4
210 – 239
3
180 – 209
2
150 – 179
1
0 – 149
0
SUMMARY OF GRADED WORK
2 Tests Maximum points: 100, 50 for each test
Online, multiple choice and true-false
Group Arts Management Project Maximum points: 120
You will work in teams to research an arts organization based upon criteria presented in the project description, then submit your research in a written report and in a class presentation.
2 Short Reflection Essays Maximum points: 50, 25 for each essay
Each week you will identify a topic from each week to write a short individual reflection essay.
Participation Maximum points: 30
Discussing and sharing ideas are important opportunities to learn and synthesize information and knowledge. Your engagement with and contributions to synchronous class meetings and discussions, and with our Guest Speakers will be evaluated.
Workload
Applies in this implementation:
ECTS Student Workload
Number of Hours
Faculty-led engagement (May include synchronous sessions and asynchronous interaction, eg viewing recorded lectures, distance teamwork and other peer interaction such as threaded discussions.):
45
Self-study hours (May include acquisition of content and assignment completion.):
115
Work with course materials, eg required reading
25
Exam preparation
20
Individual research & writing
35
Team projects (meetings, research, preparation, etc.)
35
Total of all student workload hours
160
DETAILS
Study Material
Applies in this implementation:
Required textbook
Arts Management: An Entrepreneurial Approach 1st Edition
Author: Carla Starling Walter
Publisher: Routledge, Taylor & Francis Group
Year: 2015
ISBN: 978-0-7656-4154-0
Articles and other course reading will be posted onto MyCourse
Prerequisites
Valid 01.08.2020-31.07.2022:
none
FURTHER INFORMATION
Details on the schedule
Applies in this implementation:
Course Schedule
Monday, 28 June
Synchronous (1500 – 1600 Finnish time)
Course Introduction:
Introduction of the course and instructor
Overview of syllabus, schedule, reading and lectures
Introduce Reflection Essays
Asynchronous lecture:
The Culture of Art and the Business of Culture
Please note: This schedule is subject to change but is a reasonable reflection of the topics to be covered and the time devoted to each topic.
Required reading: (after today’s class)
Walter, Ch. 1
Articles To Be Assigned
Tuesday, 29 June
Asynchronous lectures:
Arts and Public Policy
Required reading:
Walter, Ch. 2 & 3
Articles To Be Assigned
Wednesday, 30 June
Synchronous (1500 – 1600 Finnish time)
Introduce Guest Speaker questions
Lecture:
Stakeholders
Activity – Stakeholder mapping
Asynchronous lectures:
Arts Organization Structures: Familiar and Distinct
Infrastructure of Arts Organizations
Required reading:
Walter, Ch. 8
Articles To Be Assigned
Thursday, 1 July
Synchronous (1500 – 1600 Finnish time)
Guest Speaker: Taru Kastari
Secretary General, Lower Saxony (Germany) State Music Council
Synchronous (1600 – 1700 Finnish time)
Discuss the guest speaker’s presentation
Introduce and discuss Arts Management Project, its requirements and expectations, and schedule. Identify project teams
Asynchronous lectures:
Managing and Leading Arts Organizations
Governance
Required reading:
Walter, Ch. 9
Articles To Be Assigned
Friday, 2 July
Asynchronous lectures:
Economics of Arts Organizations
Capital Structure
Required reading:
Walter, Ch. 4
Articles To Be Assigned
1st Reflection Essay Due on MyCourses on Friday by 2300 Finnish time.
Monday, 5 July
Asynchronous lectures:
Arts Marketplace
Entrepreneurialism
Required reading:
Walter, Ch. 5
Articles To Be Assigned
Tuesday, 6 July
Online Test #1 (1500 – 1600 Finnish time)
This test will have 50 questions. You will have 60 minutes to complete the test.
Synchronous (1630 – 1730 Finnish time)
Guest speaker – Tommi Lindh, Alvar Aalto Foundation Managing Director/CEO
Synchronous (1730 – 1800 Finnish time)
Discuss the guest speaker’s presentation
Wednesday, 7 July
Synchronous (1500 – 1600 Finnish time)
Arts Management Project groups’ topic discussion, by appointment
Asynchronous lectures:
Arts Programming
Working Lives of Artists
Required reading:
To be determined
Arts Management Project topic and general structure due during class.
Thursday, 8 July
Synchronous (1500 – 1600 Finnish time)
Guest speaker – Debra Gomez-Tapio
Artistic Director, Händel Choir, Tampere
Synchronous (1600 – 1800 Finnish time)
Discuss the guest speaker’s presentation
Asynchronous lecture:
Marketing, Promotion, and Audience Development
Required reading:
Walter, Ch. 6 & 7
Articles To Be Assigned
Friday, 9 July
Asynchronous lectures:
Fundraising
Philanthropic Marketplace
Required reading:
Walter, Ch. 12
Articles To Be Assigned
2nd Reflection Essay Due on MyCourses on Friday by 2300 Finnish time.
Monday, 12 July
Synchronous (1500 – 1700 Finnish time)
Arts Management Project groups’ outline and research progress discussion, by appointment
Asynchronous lecture:
Financial Management
Required reading:
Walter, Ch. 13
Articles To Be Assigned
Arts Management Project outlines and research progress are due during class.
Tuesday, 13 July
Synchronous (1500 – 1600 Finnish time)
Tentative guest speaker – Jan Strandholm, CEO and General Director, Savonlinna Opera Festival
Synchronous (1600 – 1630 Finnish time)
Discuss the guest speaker’s presentation
Asynchronous lecture:
Managing the legal environment and Intellectual Property
Required reading:
Walter, Ch. 10
Articles To Be Assigned
Wednesday, 14 July
Synchronous (1500 – 1700 Finnish time)
Arts Management Project groups’ review by appointment
Asynchronous lecture:
Preparing for the Future
Required reading:
Walter, Ch. 14
Articles To Be Assigned
Thursday, 15 July
Online Test #2 (1500 – 1600 Finnish time)
This test will have 50 questions. You will have 60 minutes to complete the test.
Friday, 16 July
Synchronous (1500 – 1700 Finnish time)
Arts Management Project Presentations
All Arts Management Project elements are due on MyCourses, today, by 1400 Finnish time.
- Teacher: Greene Rustin