Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows his ethical responsibility as a practitioner of marketing communications.

Credits: 6

Schedule: 12.01.2021 - 25.02.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Sami Kajalo

Teacher in charge (applies in this implementation): Hedon Blakaj

Contact information for the course (valid 28.12.2020-21.12.2112):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    1. Exam (40% of grade)
    2. Case exercises (60% of grade)

  • Valid 01.08.2020-31.07.2022:

    6 credits, 160 hours:

    1. Lectures (24h)

    2. Case exercises (70h)

    3. Independent learning (63h)

    4. Exam (3h)


Study Material
  • Valid 01.08.2020-31.07.2022:

    Literature provided by teachers during the course.