Syllabus

LEARNING OUTCOMES

Credits: 6

Schedule: 11.01.2021 - 23.02.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Sanna-Katriina Asikainen

Teacher in charge (applies in this implementation): Sanna-Katriina Asikainen

Contact information for the course (valid 09.12.2020-21.12.2112):

Associate professor, Sanna-Katriina Asikainen, sanna-katriina.asikainen@aalto.fi 

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

• Valid 01.08.2020-31.07.2022:

  Marketing as a strategic management issue, market-oriented strategies, marketing performance measurement and analytics, competitive actions and dynamics, dynamic capabilities, marketing s role in innovation and organizational renewal.

• Applies in this implementation:

  After the course, student should be able to:

  differentiate valuable resources as roots for SCA and various comp. strategies

  
  

  assess CSFs and competitive environment

  
  

  describe and construct mental models

  
  

  describe and evaluate how H&B affects judgement and DM

  
  

  review and evaluate business environments’ turbulency

  
  

  explain contingency perspective and strategic orientations concept

  
  

  distinguish different forms of relationships between SO and performance

  
  

  evaluate potential moderating factors and the viability of strategic decisions in various conditions

  
  

Assessment Methods and Criteria

• Valid 01.08.2020-31.07.2022:

  Grading is based on course assignments (50%) and an exam (50%).

  Lectures are interactive. The sessions combine in-depth theoretical discussions with applied cases, which help the students learn how to put state-of-the-art theories into practical use. The students are required to make preparations for each session and are assumed to actively participate in the classroom discussions. 

   

  Spring 2021: Grading is based on course assignments (80%) and an exam (20%).

Workload

• Valid 01.08.2020-31.07.2022:

  6 credits, 160 hours:

  • In-class: 24 h
  • Out-class: 133 h
  • Exam: 3 h

• Applies in this implementation:

  In-class hours: 24h 

  Out-class hours: 136h

  ·      Reading assigned materials: 36h

  ·      Watching assigned video clips: 5h

  ·      Doing three Perusall assignments: 12h

  ·      Doing other assignments: 5h

  ·      Solving two HBS cases: 40h

  ·      Solving business case: 16h

  ·      Preparing for exam: 19h

  Exam: 3h

  
  

  Total: 160h
  
  

DETAILS

Study Material

• Valid 01.08.2020-31.07.2022:

  A collection of articles assigned by the lecturers.

• Applies in this implementation:

  See detailed course syllabus (available in MyCourses).

  
  

  See also: Ellet, W. (2007). The case study handbook: How to read, discuss, and write persuasively about cases. Harvard Business Press.

Substitutes for Courses

• Valid 01.08.2020-31.07.2022:

  Replaces courses 23E21090 Markkinastrategia ja kilpailuosaaminen, 23E21000 Strategic Marketing and Company Performance, 23E23000 Marketing Strategy and Competitive Advantage and 23D590 Markkinastrategia ja kilpailuosaaminen.

Registration for Courses

• Valid 01.08.2020-31.07.2022:

  Registration via WedOodi. Check registration time in WebOodi.

  NOTE: Mention your group of priority upon registration.

• Applies in this implementation:

  NOTE: This course is based on discussion based teaching and learning via reflections in class (based on work prior class meeting). Thus, instructors reserve the right to call on any student at any time on any question or course material for which we have requested preparation. Your grade is partially dependent on your class room behavior and your discussion contributions: not just saying something to show preparation, but building off the comments from classmates and the teacher to work toward understanding problems and generating alternative solutions. As Espen Andersen and Bill Schiano write in their book: ”Good participation means moving the discussion forward. Great participation happens when everyone, including the teacher, learns something from the discussion.”
  

  
  

SDG: Sustainable Development Goals

8 Decent Work and Economic Growth

9 Industry, Innovation and Infrastructure

FURTHER INFORMATION

Further Information

• Valid 01.08.2020-31.07.2022:

  The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) CEMS-students, (3) Aalto students studying in MSc Program of Strategy, (4) Aalto students studying a MSc Minor in Strategic Marketing. Priority is also given to students who haven t completed the course (or registered for the course) before.

  NOTE: Students are required to write own group of priority to further information field of course registration!

• Applies in this implementation:

  NOTE: This course is based on discussion based teaching and learning via reflections in class (based on work prior class meeting). Thus, instructors reserve the right to call on any student at any time on any question or course material for which we have requested preparation. Your grade is partially dependent on your class room behavior and your discussion contributions: not just saying something to show preparation, but building off the comments from classmates and the teacher to work toward understanding problems and generating alternative solutions. As Espen Andersen and Bill Schiano write in their book: ”Good participation means moving the discussion forward. Great participation happens when everyone, including the teacher, learns something from the discussion.”
  

  
  

Details on the schedule

• Applies in this implementation:

  See course detailed syllabus.

Description

Registration and further information