Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
LEARNING OUTCOMES
In completing this course, the student will learn about the key concepts, theories, and frameworks of consumer culture theory and interpretive consumer research. The student will learn how to apply these concepts, theories, and frameworks in critically examining and analyzing consumers, consumerism and consumer society. Students will also apply taught knowledge in conducting actual consumer / market research.
Credits: 6
Schedule: 01.03.2021 - 07.04.2021
Teacher in charge (valid 01.08.2020-31.07.2022): Eric Arnould
Teacher in charge (applies in this implementation): Eric Arnould
Contact information for the course (valid 05.02.2021-21.12.2112):
Senior Fellow Eric Arnould, PhD, Dr.h.c. is the main instructor. Email: eric.arnould@aalto.fi.
Hunter Jones is the teaching assistant for the course. Email. hunter.jones@aalto.fi.
Students may arrange virtual meetings with the instructor and/or teaching assistant through email contact.
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
Valid 01.08.2020-31.07.2022:
The course describes key theories from the fields of consumer research, sociology, social theory, cultural studies, material culture and cultural anthropology. The course teachs application to real world consumer behavior
Applies in this implementation:
More details for the course are provided in a course plan found on the MyCourses Page.
In all of its activities, Aalto University is committed to promoting the
Sustainable Development Goals (SDG) of the United Nations. This course is most closely related to SDG 12, Responsible Consumption and Production.
Assessment Methods and Criteria
Valid 01.08.2020-31.07.2022:
PERIOD II
1. Class Participation
2. Group Discussions in Class
3. Final Assignment
4. Presentation
PERIOD IV
- Active attendance in lectures
- Compulsory course assignments (100%)
Applies in this implementation:
The first session each week is devoted to lecture and classroom discussion. Attendance and active participation in discussion is noted.
The second session each week is devoted to discussion of assigned articles, and group research work. Attendance and active participation in discussion is noted.
A student presentation of an applied research project is made in the final course session(s). Assessment is based on application of key theories developed in the course.
Workload
Valid 01.08.2020-31.07.2022:
6 credits, 160 hours
1. Lectures (24 h)
2. Assignments and independent learning
DETAILS
Study Material
Valid 01.08.2020-31.07.2022:
A collection of articles from the current scholarly literature assigned by the lecturer
Applies in this implementation:
Readings will be drawn from Arnould, Eric J. and Thompson, Craig J. (2018), Consumer Culture Theory, London: Sage Publications, ISBN 978-1-5264-2072-5.
as well as readings drawn from academic journals including Journal of Consumer Research, Journal of Consumer Culture, Consumption, Markets & Culture, and Marketing Theory.
Substitutes for Courses
Valid 01.08.2020-31.07.2022:
Replaces the course 23E28000 Advanced consumer behavior
Prerequisites
Valid 01.08.2020-31.07.2022:
23C581 Consumer Behavior or an equivalent Consumer Research course
Registration for Courses
Valid 01.08.2020-31.07.2022:
Registration via WedOodi. Check registration time in WebOodi.
NOTE: Mention your group of priority upon registration.
Applies in this implementation:
A detailed course plan is found on the MyCourses course page
SDG: Sustainable Development Goals
3 Good Health and Well-being
12 Responsible Production and Consumption
FURTHER INFORMATION
Further Information
Valid 01.08.2020-31.07.2022:
The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) Aalto students studying in MSc Program of Global Management with focus area in Marketing, (3) CEMS-students, (4) Aalto students studying in MSc Program of Strategy, (5) Aalto students studying a MSc Minor in Consumer Research.
Priority is also given to students who haven t completed the course (or registered for the course) before.
NOTE: Students are required to write own group of priority to further information field of course registration!
Applies in this implementation:
A detailed course plan is found on the MyCourses course page
Details on the schedule
Applies in this implementation:
A detailed schedule is included in the course plan found on the MyCourses course page.
- Teacher: Arnould Eric