Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
LEARNING OUTCOMES
In completing this course, the student will learn about the key concepts, theories, and frameworks of consumer culture theory and interpretive consumer research. The student will learn how to apply these concepts, theories, and frameworks in critically examining and analyzing consumers, consumerism and consumer society. Students will also apply taught knowledge in conducting actual consumer / market research.
Credits: 6
Schedule: 27.10.2020 - 03.12.2020
Teacher in charge (valid 01.08.2020-31.07.2022): Eric Arnould
Teacher in charge (applies in this implementation): Kushagra Bhatnagar
Contact information for the course (applies in this implementation):
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
Valid 01.08.2020-31.07.2022:
The course describes key theories from the fields of consumer research, sociology, social theory, cultural studies, material culture and cultural anthropology. The course teachs application to real world consumer behavior
Assessment Methods and Criteria
Valid 01.08.2020-31.07.2022:
PERIOD II
1. Class Participation
2. Group Discussions in Class
3. Final Assignment
4. Presentation
PERIOD IV
- Active attendance in lectures
- Compulsory course assignments (100%)
Workload
Valid 01.08.2020-31.07.2022:
6 credits, 160 hours
1. Lectures (24 h)
2. Assignments and independent learning
DETAILS
Study Material
Valid 01.08.2020-31.07.2022:
A collection of articles from the current scholarly literature assigned by the lecturer
Substitutes for Courses
Valid 01.08.2020-31.07.2022:
Replaces the course 23E28000 Advanced consumer behavior
Prerequisites
Valid 01.08.2020-31.07.2022:
23C581 Consumer Behavior or an equivalent Consumer Research course
SDG: Sustainable Development Goals
3 Good Health and Well-being
12 Responsible Production and Consumption
- Teacher: Bhatnagar Kushagra