Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


At the end of this course, students are expected to be able to:

1. Recognize key concepts in entrepreneurship and innovation

2. Identify, create and evaluate entrepreneurial opportunities

3. Develop and promote entrepreneurial and innovative solutions in their own life and work

4. Reflect on and discuss the process, potential and challenges of entrepreneurship and innovation

Students will learn how to create a critical mass of business ideas, identify the most promising idea and translate the idea into a convincing business model. Based on a combination of pragmatic experiences and insights from research, students will also develop an ability to apply practical tools and theoretical frameworks that relate to team building, creative innovation, business modelling, and presenting a business idea.

After completing the course successfully, students will not only have a fundamental knowledge of the venture ideation process and how to pitch a business idea, but also a workable business opportunity that can be developed further, for instance, through the follow-up course Venture Formation (25E44000), available to top teams graduating from Venture Ideation.

Credits: 6

Schedule: 08.09.2020 - 14.10.2020

Teacher in charge (valid 01.08.2020-31.07.2022): Myrto Chliova

Teacher in charge (applies in this implementation): Myrto Chliova

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    The course offers a unique opportunity for students to work in multi-disciplinary teams and to discover through experiential learning how to create, test and pitch a business idea. The course contains lectures, sessions by guest speakers from the Aalto entrepreneurship ecosystem and beyond, hands-on practice of entrepreneurial skills, as well as the development of an entrepreneurial idea and pitch. Themes covered include team building, opportunity identification and creation, design thinking, customer development, business and revenue model development, funding and presentation skills.

  • Applies in this implementation:

    Please read full and updated syllabus here

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Team assignments 75% - Individual assignments 25%. Also, a peer evaluation will be used to adjust individuals grades on the team assignments, and can result in a potential adjustment of up to -1 point out of 5 of total course grade.

  • Valid 01.08.2020-31.07.2022:

    Contact hours 36 h (lectures, in-class teamwork sessions and two oral presentations)

    Group work assignments outside the class 90 h

    Individual assignment 34 h


Study Material
  • Valid 01.08.2020-31.07.2022:

    The required readings comprise of articles and book chapters that will be available through the MyCourses platform.

    Buying or renting a textbook is optional; either one of the following textbooks are recommended:

    1. Barringer B. R. and Ireland D. (2012) Entrepreneurship: Successfully launching new ventures. Pearson.

    2. Spinelli S., Adams R. and Timmons J. A. (2015) New Venture Creation: Entrepreneurship in the 21st Century. McGraw Hill Higher Education.

  • Valid 01.08.2020-31.07.2022:

    An open mind and tolerance for ambiguity. Entrepreneurship is a messy process and while the course will provide you with several useful tools to develop new ideas, you will still need to be willing to step outside your comfort zone to experiment with uncertain ideas, present your selected idea to strangers, receive honest feedback on it, change or even dismiss the idea, in an iterative - rather than linear - process. 

SDG: Sustainable Development Goals

    8 Decent Work and Economic Growth

    9 Industry, Innovation and Infrastructure