Please note! Course description is confirmed for two academic years (1.8.2018-31.7.2020), which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
After completing the course, students will be able to:
- Identify and critically assess different strategic approaches to and rationales behind sustainability and CSR communication
- Identify and analyze some narrative and rhetorical strategies that contemporary organizations use in their sustainability and CSR communication
- Carry out stakeholder analysis for sustainability and CSR communication.
- Create audience-centered communication initiatives and strategies for sustainability and CSR management.
Schedule: 19.01.2021 - 18.02.2021
Teacher in charge (valid 01.08.2020-31.07.2022): Johanna Moisander
Teacher in charge (applies in this implementation): Johanna Moisander
Contact information for the course (applies in this implementation):
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Corporate Responsibility Communication provides students with knowledge and capabilities that sustainability managers and CSR communication specialists need to analyze and respond to changing stakeholder expectations about corporate responsibility, accountability, transparency, and responsiveness. The course offers conceptual tools, analytical techniques, and best practices for (1) managing stakeholder engagement as a communicative process, and (2) developing effective sustainability and CSR communication initiatives and strategies for diverse organizations. Topics covered include sustainability and CSR reporting; corporate integrity; stakeholder dialogue; stakeholder analysis; rhetorical stratetegies for CSR communication; CSR storytelling; and challenges of CSR communication.
Assessment Methods and Criteria
Students will be assessed based on their course work on a scale of 0-5.
The final grade will be a weighted average of the following separately graded course work:
- A randomly selected learning assignment (20%)
- Final course paper (50%)
- Oral presentation of the final course paper (30%)
Workload 160 h (6 cr)
- Independent learning module 20 h
- Class meetings 20h
- Learning assignments and group work for presentation and final report 120h
1. A package of readings specified by the instructor.
2. Ihlen, Øyvind, Bartlett, Jennifer, & May, Steve. (2011). The Handbook of Communication and Corporate Social Responsibility. Chichester: John Wiley & Sons.
SDG: Sustainable Development Goals
4 Quality Education
- Teacher: Johanna Moisander