Please note! Course description is confirmed for two academic years (1.8.2018-31.7.2020), which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

Students will familiarize themselves with how to do a market and business environment analysis for an internationalizing technology based business, how to analyze and adjust product and service offerings according to the targeted markets and how to make a real market entry plan leveraging the opportunities of the geographical and increasingly digital business environments.

 

Credits: 4

Schedule: 22.04.2021 - 27.05.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Olli Mutanen

Teacher in charge (applies in this implementation): Olli Mutanen

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • Valid 01.08.2020-31.07.2022:

    Theory base for the firm and ecosystem level growth, and internationalization models and processes. The course exercise is done in teams and involves creating analyses of markets and competitive environments, optimizing product and service based offerings, and developing a real go-to-market plan for real operating businesses. At the end of the course each team presents results to the class as well as to a panel including teaching personnel, company representatives and domain experts.

     

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Performance in the course assignments.

     

Workload
  • Valid 01.08.2020-31.07.2022:

    This is a 4 ECTS course. The expected student work hours required are as follows: Lectures: 15h, group assignments and individual work: 93h, total 108h. Group assignments are based on real business cases and students are expected to work in teams.

     

DETAILS

Study Material
  • Valid 01.08.2020-31.07.2022:

    Lecture and online learning materials, selected readings and complementary materials. Materials vary from year to year, and are announced during the lectures.

     

Substitutes for Courses
  • Valid 01.08.2020-31.07.2022:

    Replaces the former courses T-128.6790 Special Course in Software Business and CSE-E5754 / T-128.6000 / CS-E5440 Growth and Internationalization of Technology SMEs.

     

Prerequisites
  • Valid 01.08.2020-31.07.2022:

    CS-E5100 / CSE-E4751 Introduction to IT Business and Venturing, CS-E5120 Introduction to Digital Business and Venturing, CSE-E4755 /  Management of a Technology Venture (6 op), CS-E5110 Management of a Technology Venture (5 op), or CS-E5130 Digital Business Management (4 op), or corresponding knowledge.

     

SDG: Sustainable Development Goals

    9 Industry, Innovation and Infrastructure

FURTHER INFORMATION

Description

Registration and further information