Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
This course introduces and elaborates on the importance of Circular Economy and sustainability for marketing theory and practice.
Students will gain:
1. Understanding of the importance and challenges of Circular Economy and retaining sustainability in marketing
2. Skills in designing and building circularity and sustainability through rigorous research
3. An understanding of how to create and assess economically, environmentally and socially sustainable marketing process
4. Understanding of circularity and sustainability as a source of competitive advantage
5. Applied knowledge on circular economy and sustainability through case studies and managerial problems
6. Understanding of consumer's role in the circular economy
Schedule: 19.04.2021 - 26.05.2021
Teacher in charge (valid 01.08.2020-31.07.2022): Emma Salminen
Teacher in charge (applies in this implementation): Emma Salminen
Contact information for the course (applies in this implementation):
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
The course integrates and utilizes a broad range of theoretical concepts, frameworks, and topics on a practical level. Key areas include circular economy models and other eco-innovations, sustainable marketing tied to triple bottom line, sustainable consumption and attitude-behavior gap.
Assessment Methods and Criteria
During the course, students work in multidisciplinary teams on various business cases and challenges. The outcomes are presented for sparring, comments and critique from the other teams, course staff and visiting industry experts.
The course grade will consist of the following components:
Group work and written reports
Individual home assignments
Active class participation and class preparation
The final breakdown and balance between these elements will be announced at the beginning of the course.
6 credits, 160 hours:
The course includes lectures, readings, case work, individual assignments, and group work conducted both in class as well as outside of it.
A collection of readings as assigned by the lecturers.
23A00210 Introduction to Marketing
SDG: Sustainable Development Goals
1 No Poverty
2 Zero Hunger
3 Good Health and Well-being
6 Clean Water and Sanitation
8 Decent Work and Economic Growth
9 Industry, Innovation and Infrastructure
11 Sustainable Cities and Communities
12 Responsible Production and Consumption
15 Life on Land
17 Partnerships for the Goals
- Teacher: Emma Salminen