Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


This course introduces and elaborates on the importance of Circular Economy and sustainability for marketing theory and practice.

Students will gain:

1. Understanding of the importance and challenges of Circular Economy and retaining sustainability in marketing

2. Skills in designing and building circularity and sustainability through rigorous research

3. An understanding of how to create and assess economically, environmentally and socially sustainable marketing process

4. Understanding of circularity and sustainability as a source of competitive advantage

5. Applied knowledge on circular economy and sustainability through case studies and managerial problems 

6. Understanding of consumer's role in the circular economy

Credits: 6

Schedule: 19.04.2021 - 26.05.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Emma Salminen

Teacher in charge (applies in this implementation): Emma Salminen

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    The course integrates and utilizes a broad range of theoretical concepts, frameworks, and topics on a practical level. Key areas include circular economy models and other eco-innovations, sustainable marketing tied to triple bottom line, sustainable consumption and attitude-behavior gap.  

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    During the course, students work in multidisciplinary teams on various business cases and challenges. The outcomes are presented for sparring, comments and critique from the other teams, course staff and visiting industry experts.


    The course grade will consist of the following components:

    Group work and written reports
    Group presentations
    Individual home assignments
    Active class participation and class preparation

    The final breakdown and balance between these elements will be announced at the beginning of the course.

  • Valid 01.08.2020-31.07.2022:

    6 credits, 160 hours:

    The course includes lectures, readings, case work, individual assignments, and group work conducted both in class as well as outside of it.


Study Material
  • Valid 01.08.2020-31.07.2022:

    A collection of readings as assigned by the lecturers.

  • Valid 01.08.2020-31.07.2022:

    23A00210 Introduction to Marketing

SDG: Sustainable Development Goals

    1 No Poverty

    2 Zero Hunger

    3 Good Health and Well-being

    6 Clean Water and Sanitation

    8 Decent Work and Economic Growth

    9 Industry, Innovation and Infrastructure

    11 Sustainable Cities and Communities

    12 Responsible Production and Consumption

    15 Life on Land

    17 Partnerships for the Goals