Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After the course, students:

  • will be able to to identify and evaluate potential marketing and consumption consequences of digitalisation
  • will be able to to design problem-solving strategies, and science-based solutions for marketing
  • will demonstrate the ability to evaluate, integrate, and apply appropriate information from various sources to create cohesive, persuasive arguments, and to propose design concepts.

Credits: 6

Schedule: 02.03.2021 - 08.04.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Sanna-Katriina Asikainen

Teacher in charge (applies in this implementation): Sanna-Katriina Asikainen

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    Digitalisation trends, Data based business strategies, Consumption in the digital era, Digitalisation maturity models, Information/consumer society

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    The course grade will be based on course assignments (100%).

  • Valid 01.08.2020-31.07.2022:

    6 credits, 160h

    1. Reading package 
    2. Assignments and independent learning


Study Material
  • Valid 01.08.2020-31.07.2022:

    A collection of articles from the current scholarly literature assigned by the lecturer.

  • Valid 01.08.2020-31.07.2022:

    Basics in marketing is highly recommended. 



Registration for Courses
  • Valid 01.08.2020-31.07.2022:

    Registration via WedOodi. Check registration time in WebOodi.

    NOTE: Mention your group of priority upon registration.

  • Applies in this implementation:

    Detailed syllabus for Spring 2021 can be found in MyCourses under the Materials -section.

SDG: Sustainable Development Goals

    8 Decent Work and Economic Growth


Further Information
  • Valid 01.08.2020-31.07.2022:

    The number of participants is limited to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) Aalto students studying in MSc Program of Global Management with focus area in Marketing, (3) CEMS-studens, (4) Aalto students studying a MSc Minor in Strategic Marketing and (5) Aalto students studying a MSc Minor in Marketing. Priority is also given to students who haven t completed the course (or registered for the course) before.

    NOTE: Students are required to write own group of priority to further information field of course registration!

  • Applies in this implementation:

    Detailed syllabus for Spring 2021 can be found in MyCourses under the Materials -section.