Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


This course will teach students key aspects of how to do business in and with a or several emerging market countries (e.g., China).  In some years the course will only focus on China, while in other years it may focus on another emerging market like Russia or multiple emerging markets like Russia and China.  The course sylabus will clarify the focus of the course for a given year or feel free to reach out to the professor as the focus of the course in a given year will be known well in advance of the start of the course.  Below for simplicity we will say in emerging markets but as mentioned above it may be just one particular country in a given year. While there are some similarities between emerging markets which tend to be dynamic, we do not want to suggest that the same approaches are needed for doing business in different emerging markets.  In years where multiple emerging markets are explored we will compare and contrast the practices which work best in the different emerging markets being explored.    

Students will learn how to negotiate with people from emerging markets, what management practices work best in emerging markets, what leadership styles work best in emerging markets, what strategies work best in emerging markets, and the role of government in business in emerging markets.  

Credits: 6

Schedule: 26.10.2020 - 30.11.2020

Teacher in charge (valid 01.08.2020-31.07.2022): Carl Fey

Teacher in charge (applies in this implementation): Carl Fey

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    Many large emerging markets like China are among the larget economies the world and the fastst growing.  As such, developing an understanding of how to do business in emerging markets is no longer an option for most firms but a necessity.  As such, it is clearly a very important market for internal managers to understand.  However, China is also a country that is quite different from the West and has proven perplexing and hard for many international mangers to understand.  This course seeks to help participants to develop an understanding of how to do business in and with China effectively and efficiently and provides participants a comparative advantage as a result.  The course will also discuss how to deal with the fact that China is quite diverse and rapidly changing.  For example, the course will discuss implications of the Chinese government’s one belt one road strategy (a policy to encourage Chinese firms to internationalize) and the Chinese government’s push to change from only produced in China to also invented in China.  The course explores a wide range of issues relating to how to do business in and with China.  Broadly speaking the course will focus on what management practices and strategies work best in China.  More specifically, the course will cover how to negotiate with Chinese, how to enter and operate in China, the role of government in business in China, the role of family in business in China, the role of networks in doing business in China, what management practices work best in China, what leadership styles work best in China, what strategies work best in China.  The course will also discuss different entry modes and strategies to enter China.  Finally, the course will help participants to better understand the increasing number of Chinese firms which have significant international operations.  The course will have guest lecturers from business and academia.  The course aims to teach material in a way that it can be readily applied to practice. 

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Assessment components:

    1. Activities which may include class participation
    2. Case study(s) (live or paper-based), group assessment
    3. Final individual report/project 

  • Valid 01.08.2020-31.07.2022:

    Contact hours: 31 hours

    Class preparation: 54 hours

    Assignments: 75 hours


    Total: 160 hours


Study Material
  • Valid 01.08.2020-31.07.2022:

    A collection of articles and cases

Substitutes for Courses
  • Valid 01.08.2020-31.07.2022:

    This course subsitutes for Doing Business in China 26E00250 and Doing Business in Russia 26E02500

  • Valid 01.08.2020-31.07.2022:

    There are no prerequisites to take this course.  Students from outside the business school are welecomed to take this coure.  However, since this is a masters level buines course, students who have not taken any business courses previously need to be prepared that they may have to do some extra independent work to understnad some business concepts.  If you have any questions if your background is suitable for the course, feel free to contact the professor.