Please note! Course description is confirmed for two academic years (1.8.2018-31.7.2020), which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

- prepare a solution to a real-life brand marketing challenge
- analyse market-and customer-related data
- collaborate in culturally diverse teams
- make a competitive presentation (written and oral)

Credits: 3

Schedule: 02.03.2021 - 06.04.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Hannu Seristö

Teacher in charge (applies in this implementation): Paula Kilpinen, Hannu Seristö

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • Valid 01.08.2020-31.07.2022:

    Brand and product portfolio analysis

    Service design tools

    Communication guidelines for a competitive presentation

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    100% based on assignmenets

Workload
  • Valid 01.08.2020-31.07.2022:

    Contact hours 18h

    Independent work 62h

    Total 80h

DETAILS

Study Material
  • Valid 01.08.2020-31.07.2022:

    As indicated in the syllabus.

Prerequisites
  • Valid 01.08.2020-31.07.2022:

    MSc level

SDG: Sustainable Development Goals

    12 Responsible Production and Consumption

FURTHER INFORMATION

Description

Registration and further information