MUO-E1001 - Entrepreneurship and Business Creation, 07.09.2020-14.10.2020


Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

After successfully completing this course, student is able to understand international business and competition factors of fashion related business. They understand and realize the trademark/brand based business in the perspective of the fashion and design in practice. They has adapted an entrepreneurial attitude and thinking and has understanding of the roadmap to entrepreneurship. They is familiar with business systems and has understanding how to create and implement sustainable and innovative processes in business.

Credits: 5

Schedule: 07.09.2020 - 14.10.2020

Teacher in charge (valid 01.08.2020-31.07.2022): Pirjo Hirvonen

Teacher in charge (applies in this implementation): Pirjo Hirvonen

Contact information for the course (valid 18.08.2020-21.12.2112):

Laura Bestle

laura.bestle@aalto.fi

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • Valid 01.08.2020-31.07.2022:

    The course includes

    • analyzes of the cases in actual business life
    • product versus concept
    • launch
    • production and purchasing
    • value proposition
    • sustainability and innovation
    • arranging the finance business model

    Individual and group works are a part of the course studies. 

  • Applies in this implementation:

    PRELIMINARY ONLINE COURSE PROGRAM


    07.09 - Course Introduction - First Steps in Entrepreneurship & Business Creation


    09.09 - Product Versus Concept


    14.09 - The Role of Marketing


    16.09 - A Pandemic Changing the Fashion & Textile Industry / Visitor 9:30 am: Henri Weijo, Assistant Prof. Marketing, Aalto School of Business


    21.09 - Value Proposition & Product Launch - How, Where and When


    23.09 - Sustainability in Business - Responsible Thinking and Creating


    28.09 - Innovation - Identifying New Business Opportunities & Introduction to IPR


    30.09 - The Finance Playground 


    05.10 - Actual Business Life - How to Create and Present a Successful Brand / Visitor 9:15 am: Ainomaija Haarla, Advisor, Industry Partner, Prof. Emerita, Aalto School of Business


    07.10 - Being Alert - Protecting Your Work / Visitor 10:00 am: Emilia Hodge, Attorney-at-Law, Properta Attorneys Ltd


    12.10 - Presenting Your Project


    14.10 - Course Summary & Discussion, Evaluation & Mentoring Program / Visitor 10:30 am: Patrik Holopainen, CEO at KIUAS 

Assessment Methods and Criteria

  • Valid 01.08.2020-31.07.2022:

     

    Participation, completing tasks, activity and communication

  • Applies in this implementation:


    Pre-Assignment --> 10%


    Tasks during Lessons & Homework --> 30%


    Group Project --> 30%


    Individual Task --> 30% 


    Completed Course Evaluation

Workload

  • Valid 01.08.2020-31.07.2022:

    135 h

    35 h Contact teaching

    100 h Independent work

     

DETAILS

Study Material
Registration for Courses

  • Valid 01.08.2020-31.07.2022:

    In WebOodi

  • Applies in this implementation:

    The course will be held online via Zoom.

    Please check the activities every week which are added into the calendar under "Upcoming Events" here on MyCourses, that contain the Zoom link to join the online lessons.

    After every lesson, the presentation slides will be uploaded here on MyCourses under "Materials" with important book chapters to be read.

    During the course lessons: homework, group work tasks and individual tasks will be introduced and are available under "Assignments" on MyCourses to be completed. 

SDG: Sustainable Development Goals

    1 No Poverty

    2 Zero Hunger

    3 Good Health and Well-being

    8 Decent Work and Economic Growth

    10 Reduced Inequality

FURTHER INFORMATION

Further Information

  • Valid 01.08.2020-31.07.2022:

    Required attendance 80%.

    Attendance in the first lesson is mandatory.

  • Applies in this implementation:

    The course will be held online via Zoom.

    Please check the activities every week which are added into the calendar under "Upcoming Events" here on MyCourses, that contain the Zoom link to join the online lessons.

    After every lesson, the presentation slides will be uploaded here on MyCourses under "Materials" with important book chapters to be read.

    During the course lessons: homework, group work tasks and individual tasks will be introduced and are available under "Assignments" on MyCourses to be completed. 

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof