Please note! Course description is confirmed for two academic years (1.8.2018-31.7.2020), which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


On successful completion of this course, students will be able to:

     Identify, validate and persuasively communicate the role and value of a design-centric or design-driven approach in enhancing innovation processes and entrepreneurial practices.

     Explore different means and methods of strategic insight and foresight, incl., an array of innovation types, areas and approaches.

     Evaluate the suitability and applicability of design, design-thinking and effectual action through case-based illumination and project-based application.

Credits: 10

Schedule: 20.04.2021 - 27.05.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Peter McGrory

Teacher in charge (applies in this implementation): Peter McGrory

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    The CoID course is divided into to two inter-connected phases. The first phase involves systematically analyzing an existing startup case, utilizing a range of concepts, theories, frameworks, insights and ideas presented and experimented with during the course.

    The second phase involves the creative conceptualization and ideation (i.e, creative synthesis vs. systematic analysis) as to how a design-driven startup can scale and achieve high growth through a systemically integrated platform approach to design, innovation and entrepreneurial practice.

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    The grade awarded will be determined on the basis of the quality of a team-based project and presentation, as well as level of preparation for, and active participation in the course.

    Participants are expected to prepare for classes by undertaking the assigned, readings, re-viewing video

    content etc. the quality of class participation and group interaction will be used as a supplementary input to the grading process.

  • Valid 01.08.2020-31.07.2022:

    The workload for the Design Strategy and Entrepreneurship course (270 h) is tentatively configured as follows:


                                   Lectures and in class discussions: 25 hours

                                   Team Workshops and Presentations: 36 ( 6x6) hours

                                   Tutoring Sessions: 18 hours

                                   Individual & Group Assignments: 46 hours

                                   Reading and Reviewing Online Material (for flipped classroom blended learning) 40 hours

                                   Individual or Team-based Project, Case Presentation sand Documentation: 105 hours

      Personal reflection time throughout the course accounts for 20% (approx., 54 hours) of the total workload.


Study Material
  • Valid 01.08.2020-31.07.2022:

    Blank, S. (2013). Why the Lean Startup Changes Everything.

    Harvard Business Review. (May) p.01-09.

    Other course material will be announced in the beginning of the course.

  • Valid 01.08.2020-31.07.2022:




Registration and further information