Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After taking the course students should have learned the following: (1) How to translate a real-life business question or problem into a systematic study, (2) How to identify and apply relevant methods for studying the question or problem, (3) How to generate relevant data and analyze them to help solve the problem, (4) How to devise recommendations based on the analysis that are likely to solve the business problem, and (5) How to evaluate and give constructive feedback on the work of others.

Credits: 5

Schedule: 13.01.2021 - 20.05.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Jens Schmidt

Teacher in charge (applies in this implementation): Jens Schmidt

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    In this course students form groups and solve a practical business problem for a company, which involves analysis of market characteristics, assessment of business potential, or identification of value for customers or partners for a new business, product or service. Students will need to translate a business problem into research question and set up and execute a systematic study that answers the research question and leads to conclusions and recommendations that are likely to help solve the business problem. Students also act as opponents and give constructive feedback to another group.

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Final report, project plan, seminar presentation, opponent work, individual contribution to the group work


  • Valid 01.08.2020-31.07.2022:

    Group work 108h, lectures, seminar + opponent work 25h.



Substitutes for Courses
  • Valid 01.08.2020-31.07.2022:

    TU-91.2505 Market Research. 

  • Valid 01.08.2020-31.07.2022:

    TU-C2010 Introduction to Strategic Management