Please note! Course description is confirmed for two academic years (1.8.2018-31.7.2020), which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

After the course students understand the distinctive elements and conceptual frameworks/tools of entrepreneurial marketing, and can apply the knowledge by identifying, analyzing and solving a real-life business problem. The course will also improve students' team-work, problem-solving, presentation, and negotiation skills.

Credits: 5

Schedule: 19.04.2021 - 03.06.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Jukka Partanen

Teacher in charge (applies in this implementation): Jukka Partanen

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • Valid 01.08.2020-31.07.2022:

    The course will cover the core areas of entrepreneurial marketing such as identifying market opportunities, analyzing market environment (special focus on customer needs), assessing promotional possibilities, as well as building partnerships and networks. These issues are discussed especially from the perspective of technology-based and growth-oriented firms.

Assessment Methods and Criteria
  • Valid 01.08.2020-31.07.2022:

    Individual learning diary (ca. 20%), individual/team assignments (ca. 10%), a final project (done in teams for a real life startup; ca. 70% including peer-evaluation on team contribution).

Workload
  • Valid 01.08.2020-31.07.2022:

    Lectures: 24 hours
    Reflection papers, assignments, cases: 10-20 hours
    Final project: 80-100 hours

    Mandatory 80% attendance in sessions and presentation days.

DETAILS

Study Material
  • Valid 01.08.2020-31.07.2022:

    To be announced separately.

Substitutes for Courses
  • Valid 01.08.2020-31.07.2022:

    Replaces the course TU-91.2044 Entrepreneurial Marketing and TU-E4070 Entrepreneurial Marketing. 

Prerequisites
  • Valid 01.08.2020-31.07.2022:

    Principles of Marketing or equivalent course.

FURTHER INFORMATION

Description

Registration and further information