Please note! Course description is confirmed for two academic years (1.8.2018-31.7.2020), which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
After the course students understand the distinctive elements and conceptual frameworks/tools of entrepreneurial marketing, and can apply the knowledge by identifying, analyzing and solving a real-life business problem. The course will also improve students' team-work, problem-solving, presentation, and negotiation skills.
Schedule: 19.04.2021 - 03.06.2021
Teacher in charge (valid 01.08.2020-31.07.2022): Jukka Partanen
Teacher in charge (applies in this implementation): Jukka Partanen
Contact information for the course (applies in this implementation):
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
The course will cover the core areas of entrepreneurial marketing such as identifying market opportunities, analyzing market environment (special focus on customer needs), assessing promotional possibilities, as well as building partnerships and networks. These issues are discussed especially from the perspective of technology-based and growth-oriented firms.
Assessment Methods and Criteria
Individual learning diary (ca. 20%), individual/team assignments (ca. 10%), a final project (done in teams for a real life startup; ca. 70% including peer-evaluation on team contribution).
Lectures: 24 hours
Reflection papers, assignments, cases: 10-20 hours
Final project: 80-100 hours
Mandatory 80% attendance in sessions and presentation days.
To be announced separately.
Substitutes for Courses
Replaces the course TU-91.2044 Entrepreneurial Marketing and TU-E4070 Entrepreneurial Marketing.
Principles of Marketing or equivalent course.
- Teacher: Jukka Partanen