Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The students understand how to apply various research methods to explore social media platforms. They will be able to gather, explore, and analyze real-life social media information that will act as an actionable advice for government, businesses, or the society at large.

Credits: 3

Schedule: 11.01.2021 - 30.04.2021

Teacher in charge (valid 01.08.2020-31.07.2022): Aqdas Malik, Marko Nieminen

Teacher in charge (applies in this implementation): Aqdas Malik

Contact information for the course (applies in this implementation):

CEFR level (applies in this implementation):

Language of instruction and studies (valid 01.08.2020-31.07.2022):

Teaching language: English

Languages of study attainment: English


  • Valid 01.08.2020-31.07.2022:

    This course introduces social media as a data source and platform for understanding, exploring, and solving various societal issues. The relevant theoretical concepts around social media, analytic tools, and affordances of different social media platforms such as Twitter, Facebook, Instagram and YouTube will be discussed in detail. The students will learn how to integrate and apply data collection and analysis methodologies to social media.


  • Valid 01.08.2020-31.07.2022:

    No prerequisites.