23C510 - Integrated Marketing Communications, Lecture, 11.1.2022-24.2.2022

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows his ethical responsibility as a practitioner of marketing communications.

Credits: 6

Schedule: 11.01.2022 - 24.02.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Laura Rosenberg

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    Integrated marketing communications as a part marketing and a company's business processes, different stages of marketing communications planning, communications effects models, limitations and strengths of different communications methods and channels, measuring marketing communications, outsourcing marketing communications, marketing communications ethics.

Assessment Methods and Criteria

  • valid for whole curriculum period:

    1. Exam (40% of grade)
    2. Case exercises (60% of grade)

Workload

  • valid for whole curriculum period:

    6 credits, 160 hours:

    1. Lectures (24h)

    2. Case exercises (70h)

    3. Independent learning (63h)

    4. Exam (3h)

DETAILS

Study Material

  • valid for whole curriculum period:

    Literature provided by teachers during the course.

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Students are expected to be present at 80% of lectures, participation below this will affect grade. 


    The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto BSc Marketing students (2) Aalto BIZ exchange students, (3) open university students, (4) BIZ students.


    Teaching Period:

    2020-2021 Spring III

    2021-2022 Spring III


    Course Homepage: https://mycourses.aalto.fi/course/search.php?search=23C510


    Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu (sisu.aalto.fi) instead of WebOodi.

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Aalto University Code of Academic Integrity and Handling Violations Thereof