23E28000 - Consumer Culture, Lecture, 2.11.2021-9.12.2021

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

In completing this course, the student will learn about the key concepts, theories, and frameworks of consumer culture theory and interpretive consumer research. The student will learn how to apply these concepts, theories, and frameworks in critically examining and analyzing consumers, consumerism and consumer society. Students will also apply taught knowledge in conducting actual consumer / market research.

Credits: 6

Schedule: 02.11.2021 - 09.12.2021

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Hunter Jones

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The course describes key theories from the fields of consumer research, sociology, social theory, cultural studies, material culture and cultural anthropology. The course teachs application to real world consumer behavior

Assessment Methods and Criteria

  • valid for whole curriculum period:

    PERIOD II

    1. Class Participation

    2. Group Discussions in Class

    3. Final Assignment

    4. Presentation

    PERIOD IV

    1. Active attendance in lectures
    2. Compulsory course assignments (100%)

Workload

  • valid for whole curriculum period:

    6 credits, 160 hours
    1. Lectures (24 h) 
    2. Assignments and independent learning

DETAILS

Study Material

  • valid for whole curriculum period:

    A collection of articles from the current scholarly literature assigned by the lecturer

Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    3 Good Health and Well-being

    12 Responsible Production and Consumption

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (1) Open University students, (2) CEMS-students, (3) BIZ exchange students, (4) Aalto BIZ B.Sc. students with 150 credits, (5) other BIZ students.


    Teaching Period:

    2020-2021 Autumn II, Spring IV

    2021-2022 Autumn II, Spring IV


    Course Homepage: https://mycourses.aalto.fi/course/search.php?search=23E28000


    Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu (sisu.aalto.fi) instead of WebOodi.

    Check registration time in Sisu.

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Aalto University Code of Academic Integrity and Handling Violations Thereof