61A00200 - (P03) Business Communication Skills, Lecture, 2.11.2021-7.12.2021

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

By the end of the course, students will have a set of decision-making tools and theoretical frameworks which will be enable them to:
1.    analyse audiences and define objectives to create targeted messages
2.    write coherent and convincing, reader-friendly business documents
3.    craft clear, focused and engaging business presentations
4.    critically assess their own and others business communications

Credits: 3

Schedule: 02.11.2021 - 07.12.2021

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Michael Baker

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    This highly interactive and task-oriented course provides a clear insight into what constitutes effective oral and written business communication in a fast-paced global business environment. The course focuses on essential communication strategies and skills: content selection and organizational strategies, persuasive techniques, audience engagement strategies, nonverbal communication, presenting to convince, effective slide design and reader-focused business writing. Case analyses, simulations, written assignments and individual and team presentations will allow students to practise the theories and key concepts introduced during the course. Peer and lecturer feedback will give students a clear picture of their present communication skills, and an indication of how they can enhance their performance.

Assessment Methods and Criteria

  • valid for whole curriculum period:

    1. Assignments (90%)
    2. Class contribution (10%)

Workload

  • valid for whole curriculum period:

    Contact teaching: 18h (Mandatory attendance)
    Independent work: 72h
    Total: 80h (3 ECTS)

  • applies in this implementation

    This is a blended learning course:

    • 3 sessions will be on campus in U356 ALMA MEDIA: 2.11, 16.11 & 7.12
    • 3 sessions online using Zoom:  9.11, 23.11 & 30.11

DETAILS

Study Material

  • valid for whole curriculum period:

    All materials will be available on MyCourses.

Substitutes for Courses
Prerequisites

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Starting level: CEFR C1. Mandatory class attendance. This course must be completed before taking any of the EBC electives. Only available for School of Business BSc students.


    Teaching Period:

    2020-2021 Autumn I, Autumn II, Spring IV, Spring V

    2021-2022 Autumn I, Autumn II, Spring IV, Spring V


    Course Homepage: https://mycourses.aalto.fi/course/search.php?search=61A00200


    Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu (sisu.aalto.fi) instead of WebOodi.

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