MUO-E1001 - Entrepreneurship and Business Creation, Lecture, 19.4.2022-24.5.2022

Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

After successfully completing this course, student is able to understand international business and competition factors of fashion related business. They understand and realize the trademark/brand based business in the perspective of the fashion and design in practice. They has adapted an entrepreneurial attitude and thinking and has understanding of the roadmap to entrepreneurship. They is familiar with business systems and has understanding how to create and implement sustainable and innovative processes in business.

Credits: 5

Schedule: 19.04.2022 - 24.05.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Anna Ervamaa

Contact information for the course (applies in this implementation):

Laura Bestle

laura.bestle@aalto.fi

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The course includes

    • analyzes of the cases in actual business life
    • product versus concept
    • launch
    • production and purchasing
    • value proposition
    • sustainability and innovation
    • arranging the finance business model

    Individual and group works are a part of the course studies. 

  • applies in this implementation

    PRELIMINARY COURSE PROGRAM


    • 19.04 Course Introduction: First Steps in Entrepreneurship & Business Creation
    • 21.04 Product Versus Concept
    • 26.04 The Role of Marketing
    • 28.04 Value Proposition & Product Launch - How, Where and When
    • 03.05 A Pandemic Changing the Fashion & Textile Industry 
    • 05.05 Sustainability in Business - Responsible Thinking and Creating
    • 10.05 Innovation - Identifying New Business Opportunities & Introduction to IPR w. VISITOR: Emilia Hodge (Attorney-at-Law, Properta Attorneys Ltd)
    • 12.05 Actual Business Life - How to Create and Present a Successful Brand w. VISITOR: Ainomaija Haarla (Advisor, Industry Partner & Prof. Emerita)
    • 17.05 The Finance Playground
    • 19.05 Presenting your Project w. VISITOR: Nea Harjanne (CEO at KIUAS)
    • 24.05 Presenting your Project; Course Summary, Discussion & Evaluation


Assessment Methods and Criteria

  • valid for whole curriculum period:

     

    Participation, completing tasks, activity and communication

  • applies in this implementation

    • Introductory Assignment —>  10%
    • Tasks during lessons (including homework) —>  30%  (only completed or not completed no grade, unsolved tasks lower total grade)
    • Group Project  —>  30%
    • Individual Task —>  30%
    • Course Evaluation


Workload

  • valid for whole curriculum period:

    135 h

    35 h Contact teaching

    100 h Independent work

     

  • applies in this implementation

    • 35 h Contact teaching (including lectures, tutoring, critiques & external visiting experts)

    • 100 h Independent work (including assignments: homework, group work & lesson tasks)



DETAILS

Study Material
Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    1 No Poverty

    2 Zero Hunger

    3 Good Health and Well-being

    8 Decent Work and Economic Growth

    10 Reduced Inequality

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Required attendance 80%.

    Attendance in the first lesson is mandatory.

    Teaching Period:

    2020-2021 Autumn I

    2021-2022 Spring V, Teaching period changed by decision of Academic Committee for Arts, Design and Architecture on 16 June, 2021.

    Course Homepage: https://mycourses.aalto.fi/course/search.php?search=MUO-E1001

    Registration for Courses: Sisu replaces Oodi on 9 August, 2021. Priority order to courses is according to the order of priority decided by the Academic committee for School of Arts, Design and Architecture: https://www.aalto.fi/en/services/registering-to-courses-and-the-order-of-priority-in-aalto-arts

    In WebOodi

  • applies in this implementation

    This course is a contact teaching course and will be held at Aalto University facilities in Espoo mainly at the Väre building. Please check the room numbers in the calendar here at MyCourses under "Upcoming Events". 

    After every lesson, the presentation slides will be uploaded here on MyCourses under "Materials" with important book chapters to be read.

    During the course lessons: homework, group work tasks and individual tasks will be introduced and are available under "Assignments" on MyCourses to be completed.


Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof