LEARNING OUTCOMES
After the course the student will (1) have a concise and updated overview on the core knowledge of marketing; (2) be able to apply the knowledge by identifying, analyzing and solving a real-life business problem, and improve his/her (3) team-working skills, (4) presentation skills, (5) negotiation skills, and (6) project management skills. In addition, the student will develop self-awareness of what he/she has learned and skills and competencies he/she possesses facilitating his/her entering to the work life and by doing so, also provides feedback for the program. In brief, the course creates closure , ensuring that learning goals of the Aalto MSc degree/program(s) have been fulfilled.
Credits: 6
Schedule: 11.03.2022 - 25.05.2022
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Hedon Blakaj
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
The students (in teams of 3) select a core topic in the area marketing, and update and share their knowledge on the topic with their peers. Thereafter, the teams identify and get access to real-life case firms and negotiate and agree on a problem-solving project (e.g., objectives, scope) with the firms. The end-results of the project are (1) presentation for the firm representatives on how the problem is/could be solved, and (2) a case study report resembling a Harvard Business School style case study, which a) has a clear theme within the domain of marketing, b) uses academic and/or theoretical reasoning to explain and justify analysis, c) a problem solving structure with a pre-problem setup and a post-problem solution, d) a description of concrete activities in solving the case and e) implications for generalizing the finding for learning purposes.
Assessment Methods and Criteria
valid for whole curriculum period:
40%: Project outcome and the final presentation
40%: Case study report; equal weight on analytical thinking, learning setup and practical relevance
10%: Individual two-page reflection paper on the project
10%: Project contribution
Workload
valid for whole curriculum period:
6 credits, 160 hours
- Individual assignment (i.e., one case pre-reading, reflection paper): 4 h
- Weekly meetings (compulsory) (7x4h): 28h
- Project/team work (e.g. case firm access, problem solving task for the case firm, preparing for team presentations, writing up the academic case): 128 hours
DETAILS
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
SDG: Sustainable Development Goals
8 Decent Work and Economic Growth
9 Industry, Innovation and Infrastructure
12 Responsible Production and Consumption
17 Partnerships for the Goals
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language : English
Teaching Period : 2022-2023 Spring IV - V
2023-2024 Spring IV - VEnrollment :
Course is mandatory and only available to M.Sc. Marketing major students. Some students will get the opportunity to replace this capstone course by participating in the so-called Hackathon-capstone.