23E99906 - Capstone course: Marketing, Lecture, 11.3.2022-25.5.2022

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Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

After the course the student will (1) have a concise and updated overview on the core knowledge of marketing; (2) be able to apply the knowledge by identifying, analyzing and solving a real-life business problem, and improve his/her (3) team-working skills, (4) presentation skills, (5) negotiation skills, and (6) project management skills. In addition, the student will develop self-awareness of what he/she has learned and skills and competencies he/she possesses facilitating his/her entering to the work life and by doing so, also provides feedback for the program. In brief, the course creates closure , ensuring that learning goals of the Aalto MSc degree/program(s) have been fulfilled.

Credits: 6

Schedule: 11.03.2022 - 25.05.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Hedon Blakaj

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

  • valid for whole curriculum period:

    The students (in teams of 3) select a core topic in the area marketing, and update and share their knowledge on the topic with their peers. Thereafter, the teams identify and get access to real-life case firms and negotiate and agree on a problem-solving project (e.g., objectives, scope) with the firms. The end-results of the project are (1) presentation for the firm representatives on how the problem is/could be solved, and (2) a case study report resembling a Harvard Business School style case study, which a) has a clear theme within the domain of marketing, b) uses academic and/or theoretical reasoning to explain and justify analysis, c) a problem solving structure with a pre-problem setup and a post-problem solution, d) a description of concrete activities in solving the case and e) implications for generalizing the finding for learning purposes.

Assessment Methods and Criteria

  • valid for whole curriculum period:

    40%: Project outcome and the final presentation
    40%: Case study report; equal weight on analytical thinking, learning setup and practical relevance
    10%: Individual two-page reflection paper on the project
    10%: Project contribution

Workload

  • valid for whole curriculum period:

    6 credits, 160 hours 

    • Individual assignment (i.e., one case pre-reading, reflection paper): 4 h 
    • Weekly meetings (compulsory) (7x4h): 28h
    • Project/team work (e.g. case firm access, problem solving task for the case firm, preparing for team presentations, writing up the academic case): 128 hours

DETAILS

Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    8 Decent Work and Economic Growth

    9 Industry, Innovation and Infrastructure

    12 Responsible Production and Consumption

    17 Partnerships for the Goals

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring IV - V
    2023-2024 Spring IV - V

    Enrollment :

    Course is mandatory and only available to M.Sc. Marketing major students. Some students will get the opportunity to replace this capstone course by participating in the so-called Hackathon-capstone.

Rules of Conduct - Students´ Rights and Responsibilities (in force from 1 August 2020)

Aalto University Code of Academic Integrity and Handling Violations Thereof