23E99906 - Capstone course: Marketing, Lecture, 11.3.2022-25.5.2022

Topic outline

• Select topic General

  General
  • Select activity Announcements

    

    Announcements Forum
  • Select activity Syllabus

    

    Syllabus Folder
  • Select activity Company selection and challenge definition return folder

    

    Company selection and challenge definition return folder Assignment

    Submit a few bullet points in a document identifying the company you have selected and the case definition, that is, what challenge or problem you are trying to solve? 

    Make sure all the team names are in the document. 

  • Select activity Presentation and report exemplars

    

    Presentation and report exemplars Folder
  • Select activity Discussion forum

    

    Discussion forum
  • Select activity Slides

    

    Slides Folder
  • Select activity Readings

    

    Readings Folder
  • Select activity Final project report submission folder

    

    Final project report submission folder Assignment

    Deadline 1.6.22022 at 23:59

    
    

  • Select activity Individual reflection paper on the project

    

    Individual reflection paper on the project Assignment

    Individual two-page reflection paper on the project deadline: 7.6.2022 at 23:59

    Reflection themes to consider: 

    • what were my expectations in the beginning 
      
    • the learning process while working on the case 
      
    • working with the company
    • group work 
      
    • the learning outcome 
      

    
    

    
    

    
    

  • Select activity Project contribution peer evaluation

    

    Project contribution peer evaluation Assignment

    Project contribution peer evaluation. No more than 1 page of text.  

    • How was working in the team?  
      
    • How much and to what extent did each group member contribute to the project?