Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


After completing this course, you will be able to

  1. Understand and explain the mechanics of storytelling
  2. Design and deliver memorable and impactful stories
  3. Gain enhanced self-confidence and become a skilled storyteller

The course assignments are designed to form a portfolio of your skills as a storyteller. You will learn the basics of structuring and writing a story, gain live storytelling experience, and build your professional network as a part of course assignments.

Experience in storytelling will help you steer your future career in the direction you want it to go. It will allow you to seize the moment and take the stage at important junctions of your life. As an entrepreneur or working for an organization, storytelling allows you to understand stakeholders, engage them into dialogue, and inspire others to do likewise.

Credits: 3

Schedule: 15.09.2021 - 20.10.2021

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Hunter Jones, Bruce Oreck

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    The goal of the course is to provide a practical deep-dive into effective communications. Students will learn to apply it in their own lives and careers through a series of exercises. The course emphasizes iterative cycles of research and practice, where personal storytelling skills are developed through feedback and discussion. Students must be prepared to tell stories in front of the class every class period.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Students will be evaluated on the basis of attendance, in-class participation, storytelling improvement, and overall storytelling quality. In addition to daily storytelling practice and participation, students will complete a mid-course assignment. The

  • valid for whole curriculum period:

    Classroom hours 21 h
    Class preparation 7 h
    Assignments 52 h


Study Material
  • valid for whole curriculum period:

    Reading materials will be assigned/provided on the first day of class and as the instructor sees fit.

Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Students are admitted to the course in the following priority order: (1) Aalto students studying in MSc Program of Marketing, (2) BIZ exchange students, (3) Aalto BIZ B.Sc. students with 150 credits (4) other BIZ students

    Teaching Period:

    2020-2021 Autumn I, Autumn II

    2021-2022 Autumn I, Autumn II

    Course Homepage:

    Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu ( instead of WebOodi.

    Please see Sisu for registration dates.