Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The purpose of this self-studying course is to provide students with an overview of strategic retail marketing. After completion of the course, the student has an understanding of the key areas of retail marketing and management with a special emphasis on strategic analysis and planning.

Credits: 6

Schedule: 17.09.2021 - 23.10.2021

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Arto Lindblom

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Students will independently read literature, write essays, conduct independent project work (a strategic retail marketing plan), and do the exam. Through the course readings and assignments, the course covers the most important areas of strategic retail marketing. The course will have a kick-off seminar that provides guidelines to complete the course.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Individual essays (20% of course grade)

    Independent project work (40 % of course grade)

    Exam (40% of course grade).


     Autumn 2020:

    Individual essays (60% of course grade)

    Independent project work (40 % o

  • valid for whole curriculum period:

    6 credits, 160 hours

    Kick-off session 2h

    Independent readings + essays

    Independent project work

    Exam preparation



    Autumn 2020:

    Independent readings + essays

    Independent project work


Study Material
  • valid for whole curriculum period:

    A collection of articles assigned by the responsible teacher.

Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    This course is offered only for non-Finnish speaking Aalto School of Business MSc-students. The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) BIZ exchange students, (3) other Aalto BIZ students.

    Teaching Period:

    2020-2021 Autumn I

    2021-2022 Autumn I

    Course Homepage:

    Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu ( instead of WebOodi.

    Check registration time in Sisu.