Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


The student learns about an advanced topic related to marketing. The topic varies, and is determined by the instructor. The course may focus on theory, research methods and/or practice.

Credits: 6

Schedule: 28.02.2022 - 08.04.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Richard Cuthbertson

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    The content of the course and learning methods vary depending on the instructor in charge. Please refer to the course website for more information.

Assessment Methods and Criteria
  • valid for whole curriculum period:

    Please check the syllabus for details

  • valid for whole curriculum period:

    80-160 h, distribution of workload varies

    Please check the syllabus for details on course workload


Study Material
  • valid for whole curriculum period:

    Compulsory and suggested further reading list to be provided by the faculty concerned.

Substitutes for Courses


Further Information
  • valid for whole curriculum period:

    Retail Futures (IV): This course is offered to all Aalto School of Business MSc-students. The number of students admitted to the course is restricted to 60. Priority is given to (1) Aalto students studying in MSc Program of Marketing, and (2) other students.

    Teaching Period:

    2020-2021 Spring IV

    2021-2022 Spring IV

    Course Homepage:

    Registration for Courses: In the academic year 2021-2022, registration for courses will take place on Sisu ( instead of WebOodi.

    Check registration time in Sisu.