Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

After the course you:

  • know the basic characteristics of digital business and entrepreneurship in the digital age
  • are aware of phenomena and key drivers related to digitalization and transformation of business organizations, industries and societies
  • understand the role and importance of new and growing businesses to national economies
  • have general understanding of the process and roles involved in developing an idea and starting up a new technology-based company
  • are familiar with exploring customers and markets, analyzing technology and service based business models and factors having effect on their performance
  • are familiar with value creation and capture mechanisms, intellectual properties and related strategies
  • are aware of different approaches in modelling a business logic for a venture and can apply at least one of them to real world business cases
  • understand the role, content and recognize different types of a business-level strategy
  • are aware of the ethical and sustainable viewpoints in business having readiness for critical thinking and assessment

 

Credits: 3

Schedule: 16.09.2021 - 21.10.2021

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Mikko Heiskala, Olli-Pekka Mutanen

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content
  • valid for whole curriculum period:

    Combination of theory and expert lectures, selected readings and online contents, and real world business case assignments from the following themes:

    • Digital and various high-tech markets and industries
    • Creative destruction, disruption, digitalization, convergence, automation, consumerization, commoditization, servitization, digital transformation; ecosystems, and platforms
    • Mobility, cloud (computing), social (media), information (analytics), big data, mydata, machine learning, artificial intelligence, data mining, blockchain etc.
    • Markets and industries, customer segmentation, business organization, entrepreneur, entrepreneurship process, venturing, leadership, management, business processes, operations, value creation logic and strategy
    • Opportunity identification, idea development, business model analysis and design, new venture creation
    • Ethical and sustainability viewpoints in business, case digital environment

     

Assessment Methods and Criteria
  • valid for whole curriculum period:

    The course is assessed based on course assignments.

     

Workload
  • valid for whole curriculum period:

    This is a 3 ECTS course (81 hours). The expected student work hours are as follows: Lectures: 12 h, individual studying and work: 22 h, and course assignments 47 h. Assignments consist of working both individually and in teams. Individual work consists of preparing for lectures and parts of the assignments.

     

DETAILS

Study Material
  • valid for whole curriculum period:

    Lecture and online learning materials, selected journal and practitioner articles and complementary materials. Materials will be announced at the beginning of the course.

     

Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    9 Industry, Innovation and Infrastructure

    13 Climate Action

FURTHER INFORMATION

Further Information
  • valid for whole curriculum period:

    The number of participants will be limited. Registrations will be prioritized in the following order: The students that have the course as a mandatory part of their study program will be prioritized first. The students that are participating in the Aalto Ventures Program minor will be prioritized second. After this, all students are prioritized based on registration order.

     

    Teaching Period:

    2020-2021 Autumn I

    2021-2022 Autumn I

    Course Homepage: https://mycourses.aalto.fi/course/search.php?search=CS-E5120

    Registration for Courses: Kurssille ilmoittaudutaan WebOodissa. Katso ilmoittautumisaika WebOodista. Ilmoittautumiseen