Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.


Students will familiarize themselves with how to do a market and business environment analysis for an internationalizing technology based business, how to analyze and adjust product and service offerings according to the targeted markets and how to make a real market entry plan leveraging the opportunities of the geographical and increasingly digital business environments.


Credits: 4

Schedule: 21.04.2022 - 19.05.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Olli-Pekka Mutanen

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English


  • valid for whole curriculum period:

    Theory base for the firm and ecosystem level growth, and internationalization models and processes. The course exercise is done in teams and involves creating analyses of markets and competitive environments, optimizing product and service based offerings, and developing a real go-to-market plan for real operating businesses. At the end of the course each team presents results to the class as well as to a panel including teaching personnel, company representatives and domain experts.


Assessment Methods and Criteria
  • valid for whole curriculum period:

    Performance in the course assignments.


  • valid for whole curriculum period:

    This is a 4 ECTS course. The expected student work hours required are as follows: Lectures: 15h, group assignments and individual work: 93h, total 108h. Group assignments are based on real business cases and students are expected to work in teams.



Study Material
  • valid for whole curriculum period:

    Lecture and online learning materials, selected readings and complementary materials. Materials vary from year to year, and are announced during the lectures.


Substitutes for Courses
SDG: Sustainable Development Goals

    9 Industry, Innovation and Infrastructure


Further Information
  • valid for whole curriculum period:

    This course is intended for students who have studied management and/or marketing, and are interested in working in sales, marketing, product management, or general management roles in technology and service based businesses. The course is best suited for late Master level studies. 



    Teaching Period:

    2020-2021 Spring V

    2021-2022 Spring V

    Course Homepage:

    Registration for Courses: Kurssille ilmoittaudutaan WebOodissa. Katso ilmoittautumisaika WebOodista. Ilmoittautumiseen