Syllabus

LEARNING OUTCOMES

Learning outcomes for this course, upon successful completion, include the ability to: 1) understand the distinct challenges and opportunities of managing arts organizations, especially international organizations, 2) engage in program and artist management, 3) develop and manage marketing and PR initiatives in the arts, 4) explore how arts organizations can increase tourism and enhance local and regional economic activity, 5) evaluate funding and revenue models relevant to the arts, and 6) identify entrepreneurial opportunities within arts organizations.

Credits: 6

Schedule: 27.06.2022 - 15.07.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Joan Lofgren

Contact information for the course (applies in this implementation): I will hold daily office hours, Monday-Thursday 13.00-14.00, and other times by appointment.

The best way to contact me is by email, greenerp@jmu.edu

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Content

• valid for whole curriculum period:

  Arts organizations, ranging from art galleries to regional theaters to international music festivals, to name just a few examples, add significant value to their communities, regions and countries. They define and enhance cultural and national identity, provide significant employment, and generate considerable income. At some level, all arts organizations must focus on their local communities, but developing effective international appeal and scope presents increasing opportunities and challenges. This course will study the principles and practices of managing arts organizations. Emphasis will be placed on program and artist management, leadership, arts organizational structure, marketing and public relations, and financial management. Branding, audience development, and fundraising will also be addressed.

DETAILS

Study Material

• applies in this implementation

  Required textbook
  Arts Management: An Entrepreneurial Approach 1^st Edition
  Author: Carla Starling Walter
  Publisher: Routledge, Taylor & Francis Group
  Year: 2015
  ISBN: 978-0-7656-4154-0 
   

  Articles and other course reading will be posted onto MyCourses

Substitutes for Courses

• valid for whole curriculum period:

  Substitutes for Courses

Prerequisites

• valid for whole curriculum period:

  Prerequisites

FURTHER INFORMATION

Further Information

• valid for whole curriculum period:

  Teaching Language : English

  Teaching Period : 2022-2023 Module 14
  2023-2024 Module 14

  Enrollment :

  The course is targeted only for the Mikkeli Campus students.

Details on the schedule

• applies in this implementation

  Course Schedule
  Session # and Date	Topic/s	Assignment/s
  Session 1: Monday, 27 June Deduction due to an absence on the first day of the course: 5 points (on a 100-point scale) will be deducted from the student’s final raw score before converting it to the final grade.	Course Introduction:  Introduction of the course and instructor. Overview of syllabus, schedule, reading and lectures Introduce Reflection Essays   Lecture: The Culture of Art and the Business of Culture	Please note: This schedule is subject to change but is a reasonable reflection of the topics to be covered and the time devoted to each topic.   Required reading: (after today’s class) Walter, Ch. 1 Article – On (Not) Measuring Art and Culture Article – A New Understanding of Arts Management
  Session 2: Tuesday, 28 June	Lectures: Arts and Culture Arts and Public Policy	Required reading: Walter, Ch. 2 & 3, Ch. 10 pp. 276 – 278 Article – NEA Arts – Arts and Culture at the Core Article – How the US funds the Arts
  Session 3: Wednesday, 29 June	Lecture: Arts Organization Structures   Class Visit: Mikkeli Music Festival  10:00 – 12:00	Required reading: Walter, Ch. 8
  Session 4: Thursday, 30 June	Introduce and discuss Arts Management Project, its requirements and expectations, and schedule. Identify project teams Creative Brief?   Lecture: Arts Management Functions, Skills, and Roles	Required reading: Walter, Ch. 9 Article – Contracts and coalitions  Video – Charles Leadbeater (excerpt) – The ear of open innovation Video – Martin Roth (excerpt) – Everything you didn’t know about art management
  Session 5: Friday, 1 July	Lecture: Arts Organization Leadership	Required reading: Walter, Ch. 4 Article – 4 Great Leadership Lessons From The Arts Article – The Community’s the Thing Video – Arts Administration as Transformative Creativity Article – Cultural Leadership – Exploring leadership like a gardner
  Session 6: Monday, 4 July	Lectures: Arts Organization Governance Economics of Arts Organizations	Required reading: Walter, Ch. 5 Article – France Gave Teenagers $350 For Culture Article – Funding the Fine Arts: International Political Economic Trends   1st Reflection Essay Due on MyCourses on Monday by 2300.
  Session 7: Tuesday, 5 July	Test #1 (MyCourses) This test will have 50 questions. You will have 60 minutes to complete the test.   Guest Speaker: CEO of the Alvar Aalto Foundation Discussion following the speaker. Date to be confirmed.
  Session 8: Wednesday, 6 July	Arts Management Project groups’ topic discussion   Lecture: Working With Artists	Required reading: Article – The Magnificent Seven Article – Time Management For Artists   Arts Management Project topic and general structure due during class.
  Session 9: Thursday, 7 July	Class visit: Art Center Salmela  8:00 – 1:00
  Session 10: Friday, 8 July	Lecture: Arts Programming Audience	Required reading:  Walter, Ch. 6 & 7
  Session 11: Monday, 11 July	Lecture: Development and Marketing   Individual Management Project groups outline and research progress discussion.	Required reading:  Walter, Ch. 12     Arts Management Project outlines and research progress are due during class.   2nd Reflection Essay Due on MyCourses on Monday by 2300.
  Session 12: Tuesday, 12 July	Guest Speaker video: Jan Strandholm, General Director and CEO of the Savonlinna Opera Festival Discussion following the speaker.   Lectures: Arts Fundraising  Financial Management	Required reading:  Walter, Ch. 10 & 13 Capitalization, Scale, and Investment…Part 2 and Conclusion (pp 17-26)
  Session 13: Wednesday, 13 July	Lecture: Managing the legal environment and Intellectual Property   Individual Arts Management Project groups review	Required reading: Walter, Ch. 14 Article – Why Art Matters
  Session 14: Thursday, 14 July	Test #2 (MyCourses) This test will have 50 questions. You will have 60 minutes to complete the test.   Optional Arts Management Project team meetings
  Session 15: Friday, 15 July	Arts Management Project Presentations	All Arts Management Project elements are due on MyCourses, today, by 1400.

  
  

Description