TU-E6160 - Growth Hacking D, Lecture, 12.1.2022-6.4.2022

Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.

LEARNING OUTCOMES

The student understands the concept of growth hacking in the context of digital sales as well as as a concept for organising a team. Also the course teaches the basic tools and technology stacks for implementing growth hacking for real. The visiting lectures also give conrete examples of how growth hacking mindset and tools are used in practice. The student works as a part of a team working on a real task from an actual organisation.

Credits: 5

Schedule: 12.01.2022 - 06.04.2022

Teacher in charge (valid for whole curriculum period):

Teacher in charge (applies in this implementation): Risto Sarvas, Nestori Lautanala

Contact information for the course (applies in this implementation):

CEFR level (valid for whole curriculum period):

Language of instruction and studies (applies in this implementation):

Teaching language: English. Languages of study attainment: English

CONTENT, ASSESSMENT AND WORKLOAD

Assessment Methods and Criteria

  • valid for whole curriculum period:

    The main assesment for grading is the group work. The whole group gets the same grade from the group work. Also, student's individual lecture participation is taken into account in the final grade.

     

Workload

  • valid for whole curriculum period:

    The course consists of visiting lectures (6 x 2h), lectures on the tools (6 x 2h) and hands-on exercises (6 x 3h) with course assistants. The course also requires team work outside the lectures as well as some individual studies.

DETAILS

Substitutes for Courses
Prerequisites
SDG: Sustainable Development Goals

    9 Industry, Innovation and Infrastructure

    10 Reduced Inequality

FURTHER INFORMATION

Further Information

  • valid for whole curriculum period:

    Teaching Language : English

    Teaching Period : 2022-2023 Spring III - IV
    2023-2024 Spring III - IV

    Enrollment :

    The course reserves the right to limit the number of participants. If there are more registrations than participants, priority is for Information netoworks' master's students. 

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Aalto University Code of Academic Integrity and Handling Violations Thereof